App Promotion Strategy

How to Conduct a Competitor Analysis in 60 Minutes for ASO

google app store optimization

Of course, it may take more than 60 minutes to do an ASO competitor analysis for the first time. You must first lay some foundation work before you can get your engine running at full speed.

This is why let us give you a basic step to show you how to conduct a competitor analysis in the fastest and easiest way.

Table of Contents

Step 1: Identify apps for ASO analysis

The first step in a competitor analysis is to know who your competitors are. You need to know who you are competing against so that you know who you should track, study, and analyze.

But the biggest question is how do you know who your competitors are? There may indeed be direct competitors you are already aware of, however, there are most likely some others that you haven’t heard of their name yet…

To find competitors quickly, you simply need to identify apps that:

  1. Offer the same core services and products.
  2. Fall in the same niche and app category.
  3. Target the same audience.
  4. Use the same keywords.

It can be difficult to create a list of your competitors manually. If you have the budget, use an ASO intelligence tool that helps you find all the relevant competitors.

Step 2: Choose your core competitors

Now that you have a list of potential competitors, you should narrow down your list. This is crucial if you want to simplify your ASO competitor analysis. The more competitors you’re trying to beat, the longer your analysis will be.

For now, focus more on your direct competitors. If you have more time, energy, and money, you can then stretch your list of competitors and include more apps in your list of competitors.

How can you identify your direct competitors?

Your core competitors are those that offer the same products or services that you offer. For example, Telegram is a direct competitor of WhatsApp.

Depending on your needs and budget, you can expand your competitor analysis later on. This means you can also focus on competitors who may not offer the same services as you, but they may fall in the same niche or category. Aside from that, you can analyze the apps that target the same audience and keywords as you do.

Step 3: Analyze the categories and the top charts

You have a list of competitors. It is time to know who is among the best on your list. This step is crucial as it gives you an idea of who you should analyze first.

Remember, there is a reason why apps are trending or popular. These are the apps the people find beneficial and enjoy using. So, you should analyze what the top apps are doing that put them on the top spot.

With that being said, determine which apps in your category are ranking in the Top 10. You can easily do this by simply doing a search by category..

In addition to the App Store and Google Play Store, you can use ASO intelligence tools for your competitor analysis. You can easily have more detailed data about the top charts by country, category, and device type.

Step 4: Compare the metadata for ASO Competitor Analysis

This is where your competitor analysis really starts and how things would get a little more complicated.

The key here is to learn how to study, research, and compare app elements that may or may not contribute to the success of an app.

Start with the most popular app in your competitor list. Visit its app store page and take note of the following:

  • App title/name
  • App icon
  • Screenshots
  • Preview video
  • App description

Look into these elements and study what makes them stand out from the crowd. Since the top apps use these elements, you may consider implementing them in your app as well.

Step 5: Compare the keyword rankings

Let’s go deeper into our competitor analysis. By now, you should already have a list of keywords you want to rank for. If not, you should do keyword research first before you proceed.

Assuming that you already have a list of keywords, you can then do a quick analysis of the apps that are ranking in the top categories for your target keywords.

To give you an idea on how it works, let’s take the use of the Appfigures as an example. It is an ASO intelligence tool that helps you do a competitor analysis.

It allows you to get a quick overview of your keyword ranking together with the competitors.

The screenshot above shows all the keywords that Ultimate Guitar ranks for. You’ll see the list of keywords with their corresponding position, change in ranking, popularity, competitiveness, and the competitors that also rank for the same keywords.

This tool makes it extremely easy to learn your ranking as well as the ranking of your competitors for any given keyword. With the right tools, you should be able to perform ASO keyword analysis against your competitors in less than an hour. There are different tools out there in the market, you can choose the one that suits your needs the most.

Step 6: Identify areas of improvements

After listing your competitor apps, taking notes of the metadata of them, and gathering keyword data, you are now ready to find areas of improvement.

Competitor analysis that you do for your app gives you an insight into the following areas:

  • Strengths – The ability to check what your app and your competitors are doing right. Identify the strengths of your competitors and use a similar strategy in your app, or improve the strong parts of your ASO efforts even further.
  • Weaknesses – Seeing what your app and your competitors are doing wrong. Take advantage of the weaknesses of your competitors and eliminate your weaknesses.
  • Opportunities – Competitor analysis helps you identify opportunities your competitors might have missed. There can be opportunities in keyword rankings, testing new screenshots, etc.
  • Threats – you must be alert to any problems that may arise in the future. Competitor analysis allows you to foresee the changes that may happen and proactively prevent or at least mitigate possible negative effects.

Step 7: Monitor competitors

ASO competitor analysis is an ongoing process. If you would like to stay up-to-date on what your competitors are doing, how their keyword rankings are changing, and how they affect your success, then you need to add competitor analysis to your workflow.

Final words

Time is gold and that’s true when it comes to ASO analysis. If you want to ensure you don’t get dethroned from your top position, you need to know your competitors and what they are doing. So, it’s a must that you perform competitor analysis as quickly as possible to take the necessary actions immediately.

With that in mind, if you follow the steps discussed in this post above, spending an hour to analyze your competitors and creating ASO strategies based on your findings will help you reap the benefit of it.

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