App Promotion Strategy

Apple’s updated App Store Review Guidelines give developers more appeal options; cracks down on scams and fraud

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Together with updates to iOS and the opposite main platforms, Apple has additionally launched an up to date model of its App Retailer Evaluate Tips. Apple makes all these modifications on a semi common foundation, aiming to offer extra energy to builders in some capability. And this yr is not any completely different.


Table of Content

The brand new modifications mirror the up to date variations of its platforms. Apple unveiled iOS 15, iPadOS 15, tvOS 15, watchOS 8, and macOS 12 Monterey earlier at present at this yr’s Worldwide Builders Convention. The brand new pointers cowl quite a lot of bases, together with security procedures, developer belief, and extra.

Apple addresses some main bullet factors proper out of the gate. That features ensuring builders know that their apps is likely to be seen by youngsters of all ages. Whereas parental controls work to a sure extent, Apple says, “it’s important to do your half too. So know that we’re retaining a watch out for the children.” Apple’s making it clear, right here, that it’s going to proceed to do what it feels is finest to verify the App Retailer is a protected setting for all ages perusing the digital storefront.


Apple’s up to date Evaluate Tips go in-depth in numerous methods. Nonetheless, one different key takeaway is that Apple is aiming to crack down on spam and fraud apps within the App Retailer:

  • For those who try and cheat the system (for instance, by attempting to trick the assessment course of, steal consumer knowledge, copy one other developer’s work, manipulate scores orApp Retailer discovery) your apps will probably be faraway from the shop and you may be expelled from the Apple Developer Program.

And, one other attention-grabbing bullet level:

Expanded the Developer Code of Conduct to handle extra developer belief and issues of safety. New guidelines on this part require developer identification info to be correct and updated; clarify that manipulating any aspect of the App Retailer expertise resembling critiques and charts isn’t permitted; and that extreme buyer experiences about issues with an app could also be a think about deciding whether or not the developer is complying with the Code of Conduct.

Lastly, appeals. Apple is making it simpler for builders to share their opinion on their app’s rejection from the App Retailer. Builders can now submit in the event that they imagine their app was rejected as a result of unfair remedy by the assessment crew. One of many causes for that remedy could possibly be bias in the direction of the developer ultimately or one other.

You possibly can try the complete App Retailer Evaluate Tips to learn up on different modifications Apple made this yr.