App Promotion Strategy

Amazon got Apple to pull the Fakespot iOS app from the App Store

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Apple has guidelines and rules in place for all types of issues, however particularly for the App Retailer. Builders should observe these guidelines in the event that they need to maintain their app(s) within the digital storefront. Generally these apps solely get found for bypassing the principles, both in huge methods or small, solely after the app’s been obtainable for a while. (The App Retailer assessment course of doesn’t at all times catch the offenders.)


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Which seems to be the case with one other app. The Verge was first to report on the scenario, which includes Amazon and an app known as Fakespot. That app, which additionally has extensions for internet browsers, is designed to root out faux product critiques on Amazon. Principally, to assist prospects discover genuine critiques for a product they is perhaps considering shopping for.

Amazon, and Fakespot, each confirmed to the publication that Amazon despatched a takedown request concerning the iOS app to Apple. And Apple apparently determined the app ought to be eliminated. It now not has an app for the iPhone or iPad on the time of publication.


Amazon stated that Fakespot’s newest replace made it doable for it to “wrap” Amazon’s web site with out express permission from Amazon. The corporate says that this implies it’s theoretically doable this may very well be exploited to hijack and steal buyer person knowledge. Maybe unsurprisingly, Apple didn’t inform Fakespot why it eliminated the app.

As famous within the authentic report, the most recent model of the app was launched on June 3. So it’s been obtainable for a little bit of time already earlier than the removing. However that’s not as a result of Amazon wasn’t attempting to get the app eliminated proper after the replace. In line with Fakespot, Amazon filed the initital takedown request in mid-June.

Fakespot’s founder Saoud Khalifah had this to say on Apple’s actions following the request:

Apple hasn’t even given us the power to resolve this. We simply devoted months of sources and money and time into this app. We simply devoted months of sources and money and time into this app.

As for which App Retailer guideline Amazon believes Fakespot violated? That’s apparently rule 5.2.2, which reads:

5.2.2 Third-Celebration Websites/Companies: In case your app makes use of, accesses, monetizes entry to, or shows content material from a third-party service, guarantee that you’re particularly permitted to take action below the service’s phrases of use. Authorization have to be offered upon request.

It goes past that, although. As talked about above, Fakespot’s app digs into the Amazon web site. In line with the enormous retailer, this implies the app “injects code into its web site, opening up an assault vector and placing buyer knowledge (together with electronic mail, addresses, bank card information, and your browser historical past) in danger.” For its half, although, Amazon doesn’t say whether or not or not Fakespot is definitely acquiring, or, extra importantly, utilizing that info it could actually theoretically get hold of.

Right here’s Amazon’s assertion on the matter:

The app in query gives prospects with deceptive details about our sellers and their merchandise, harms our sellers’ companies, and creates potential safety dangers. We respect Apple’s assessment of this app towards its Appstore tips.

Khalifah says that whereas the Fakespot app does certainly inject code to correctly show Fakespot’s personal scores, he says there isn’t any vulnerability in place. He additionally factors out that Amazon doesn’t have a problem with coupon apps, which successfully do the identical factor — however clearly aren’t all about making faux critiques simply viewable to potential prospects.

Fakespot’s founder provides:

Amazon is prepared to bully little corporations like ours that showcase the cracks of their firm.

Khalifah notes that Fakespot for iOS gathered up over 150,000 installs with none advertising. This implies that individuals had been flocking to that specific app, slightly than leaning into Amazon’s official app. As for the Android app? No remark from Amazon in that regard. However, as famous within the authentic report, that one hasn’t been up to date since 2019, so it may not have the identical potential situation.