App Promotion Strategy

iOS 14.5+: Conversion value schemas and features for flexibility

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We provide two methods to leverage conversion values: 6 Conversion Occasions (primarily based on the linking of distinct SKAdNetwork occasions) and Superior Conversion Worth Measurement (used to combination consumer exercise throughout completely different actions and make the most of all 64 conversion values). The conversion worth window may also be personalized, delivering an added layer of management over information — and all settings are displayed in a single spot inside the dashboard.


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Briefly, the 6 Conversion Occasions conversion worth schema hyperlinks six distinct occasions to particular conversion values, offering full visibility into the first post-install KPIs inside your SKAdNetwork dataset. Within the instance beneath, you may see {that a} consumer indicators up, executes an in-app buy, after which completes a tutorial. The bit that corresponds to every occasion updates after every of those actions and returns a conversion worth that tracks all the occasions.

The Superior Conversion Worth Measurement schema follows a unique strategy, giving full command of conversion worth administration by enabling the facility to leverage all 64 values offered within the SKAdNetwork conversion postback. With this methodology, somewhat than merely studying the binary standing of an occasion (completed or not completed), the Alter backend can analyze a variety of occasions and income occasions publish set up, and primarily based on this will increase the conversion worth on the app aspect accordingly. Purchasers can observe occasions, classes, in-app income and advert income, or any mixture. The app particular conversion worth configuration, or the foundations outlined for every single conversion worth, are validated in opposition to the tracked behaviour and on match set off the associated conversion worth replace on app aspect. By providing numerous measurement varieties on a single conversion worth stage, we allow you to not solely construct generally identified conversion worth fashions, however help you create very superior configurations which are particularly tailor-made to your wants and the publish set up behaviour of your customers.

Whatever the chosen conversion worth resolution on the reporting aspect of SKAdNetwork information, we take every SKAdNetwork postback and translate its conversion worth again into significant, simple to know metrics within the dashboard, the place they’re translated again into occasions.