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There’s been a ton of research on mobile checkout optimization, from formal studies to comprehensive A/B testing. No time to read it all? No worries. We’ve examined everything […]
If you want people to download and play your mobile game, you’ve got to do more than publish it on the app stores and call […]
To achieve hypergrowth, Fintech brands must use analytics to understand and optimize every stage of the user journey – from acquisition to retention and advocacy. Content To achieve […]
Referrals have long been a staple of user acquisition. It works because it feeds on one of the most primal urges of human beings: the […]
It’s fair to say that 2020 changed how we behave — both inside and outside of our homes. Every industry, from travel to retail, has […]
The death of retail has been greatly exaggerated. Ecommerce revenues were up more than 30% in 2020, and the past year has rapidly accelerated retail marketing trends that […]
With the mobile marketing landscape constantly evolving, it can be hard to keep up with the latest trends and forecasts without the right resources. Content […]
Super Apps that integrate multiple services, including mobile payments, social media, gaming, and retail into one app are redefining the customer experience. Content How Federal […]
Hyper-casual games are likely to take the mobile gaming industry by storm. Some would argue that they already have. For anyone in doubt, all you […]
Churn rate is a tough realization for any business. Get ready for some sobering stats: In 2020, the average mobile app lost 89% of its DAUs […]
