With the mobile marketing landscape constantly evolving, it can be hard to keep up with the latest trends and forecasts without the right resources.
Whether you’re an app developer, social media guru, or head of a startup that’s optimizing their site for mobile-first indexing, we’ve got you covered. ASOWorld team put together a list of their favorite mobile marketing resources, including books, podcasts, and general resources. Read on for tools to help you create the mobile marketing strategy of your dreams.
Mobile Marketing Books
There are so many marketing books out there that it can be hard to decide which one to read first. With this in mind, we created a list of six mobile marketing books that are definitely worth your time.
1. The Content Code by Mark Schaefer (2015)
Mark Schaefer is an executive director of Schaefer Marketing Solutions and specializes in social media and marketing strategy. He is one of the world’s most recognized social media authorities and is the author of seven best-selling books.
The Content Code highlights six ways to avoid falling into the trap of misleading marketing information and provides actionable advice for taking your strategies to the next level.
As a mobile marketer, you can utilize the hundreds of tips and tricks the book provides to improve your brand and content — no matter your company’s size or budget.
2. Digital Marketing Strategy by Simon Kingsnorth (2019)
Simon Kingsnorth is a professional speaker, best-selling author, and CEO of his own marketing consulting company that focuses on brand strategy and content writing. He has worked with startups and large corporations all over the world to create successful marketing plans that deliver high-quality results.
In Digital Marketing Strategy, Kingsnorth guides the reader through the steps it takes to create a successful strategy to accomplish digital marketing and industry goals.
This book gives you access to industry resources, budget templates, strategy tips, lecture overviews, and more to use as a roadmap for creating innovative mobile marketing strategies.
3. Growth Hacker Marketing by Ryan Holiday (2014)
Ryan Holiday is a best-selling author and has advised some of the biggest companies and musicians in the world on how to improve their marketing strategies and grow their businesses.
The book Growth Hacker Marketing investigates how a new generation of top multi-billion-dollar companies rose to the top of their industries without using traditional marketing tactics. Instead, Holiday explains that they replaced this old way of promotion with something called growth hacking.
Use this book to find ways to measure the effectiveness of your marketing approach, improve your best strategies, and save money by cutting out ineffective tactics.
4. This Is Marketing by Seth Godin (2018)
Seth Godin is the author of 18 international best sellers and writes the world’s most popular marketing blog titled Seth’s Blog. Along with many other accomplishments, Seth became a recent inductee to the Marketing Hall of Fame and is the former VP of Direct Marketing at Yahoo!
This Is Marketing explains why the core of your marketing strategy should be to solve consumers’ problems, make the world a better place, and focus on being rooted in empathy. Learn how to identify niche audiences, craft your messaging, create a narrative, and position yourself in saturated markets.
This book also highlights the difference between personal connections and social media metrics — a lesson mobile marketers can use to build an honest community surrounding their brand.
5. The New Rules of Marketing and PR by David Scott (2020)
David Scott is an entrepreneur and marketing strategist with 12 best-selling books. He is CEO and founder of Scott Growth Marketing which uses B2B sales and marketing to accelerate brand growth.
In The New Rules of Marketing and PR you’ll read about effective modern marketing and public relations methods to take your strategies to the next level. The revised edition includes chapters on harnessing machine learning and AI technology to free up time and allow you to focus on big-picture logistics.
The book is a great resource for mobile marketers because it includes strategies for the latest social media strategies and platforms.
6. Hit Makers by Derek Thompson (2018)
Derek Thompson is the Atlantic’s senior editor focusing on economics and media. He is also a regular guest on the NPR radio show “Here and Now” and is a frequent contributor to major news stations.
Hit Makers investigates the mystery behind our preference for certain products over others, factors that make something a cultural phenomenon, and how marketing shapes our everyday lives.
This author uncovers the secrets of our hidden psychological preferences and examines why people want a unique yet recognizable product. You’ll learn through real-life examples and case studies to see why certain brands rise to the top while others fail.
Mobile Marketing Podcasts
Whether you’re commuting to work, relaxing at home, or trying to get through busy work, podcasts are a great medium.
We’ve put together a list of our favorite mobile marketing podcasts to help you learn about mobile strategies from the world’s top experts.
7. Noah Kagan Presents
Noah Kagan is Chief Sumo at AppSumo, a service that helps you find affordable marketing tools and grow your business. He is also the founder of OkDork.com, a blog that gives advice on starting a business, marketing strategy, and self-improvement.
His podcast, Noah Kagan Presents, covers similar topics but gives a fresh perspective each week through interviews with top performers, CEOs, entrepreneurs, and more.
Listen to Noah Kagan’s podcast if you’re looking for inspiring stories, tips for living a successful life, and the latest news on marketing trends.
8. Social Media Marketing Podcast
Michael Stelzner is the founder and CEO of the Social Media Examiner, which is the world’s biggest social media marketing resource. His company helps millions of businesses get the most out of their social media presence.
He hosts the Social Media Marketing Podcast, a 45-minute weekly show that interviews successful individuals in the marketing industry.
This podcast will help you step up your mobile marketing, learn new social media tactics, and hear real-life examples of successful campaigns.
9. Perpetual Traffic
Ralph Burns, the founder and CEO of Tier 11, and Amanda Powell, Director of Marketing at DigitalMarketer, host the podcast Perpetual Traffic.
This podcast focuses on paid traffic strategies, acquiring leads, and advertising messaging to help brands gain traction with their target audience. In addition, you’ll hear real-life stories about the wins and losses of digital marketers and business owners.
This podcast will help take your mobile advertisements and paid social media marketing to the next level by teaching you the newest cutting-edge strategies.
10. Marketing School
If you work in the digital marketing industry, you’ve probably heard of Neil Patel. He is one of the most successful marketers in the business, runs NeilPatel.com, and is a co-founder of Kissmetrics, CrazyEgg, and QuickSprout.
He co-hosts Marketing School with Eric Siu, a best-selling author, entrepreneur, and digital marketer. Their podcast gives actionable, bite-sized daily tips that can transform your business and marketing plans.
If you’re a busy marketer and don’t have time to listen to a whole podcast, you’ll love that each episode is only five to 10 minutes long.
11. Social Pros Podcast
Jay Baer is one of the world’s best customer experience and marketing experts, a best-selling author, and founder of five multimillion-dollar businesses. His co-host, Adam Brown, is the Executive Strategist at Salesforce Marketing Cloud.
The hosts go over new trends in the social media industry, debunk common marketing myths, and end every episode with a guest answering rapid-fire questions.
The Social Pros Podcast is the perfect podcast for anyone looking for real-world examples of how to have a successful social media channel.
12. CleverTap Engage
John Koetsier is a senior contributor for Forbes, CEO of SMRT, and is the host of the CleverTap Engage podcast. He was named as part of Folio’s top 100 of the Media Industry’s Most Innovative Entrepreneurs and Market Shaker-Uppers.
His co-host Peggy Anne Salz is also a senior writer for Forbes, the Chief Analyst and Content Strategist at MobileGroove, and the author of nine books on mobile marketing and monetization. She was named a top 30 Mobile Marketing Influencer by the Mobile World Congress.
The CleverTap Engage podcast is an interview series with marketing leaders who are achieving meaningful and memorable customer engagement.
Mobile Marketing Resources
If you’re not a fan of podcasts or don’t have time to read a book, we’ve compiled more digestible mobile marketing resources as well.
13. A Step-by-Step Guide to Leveraging Google’s Mobile-First Index
In 2020 Google made a massive shift in the factors that they take into account when ranking content. With the rise of smartphones, Neil Patel created a guide in 2018 to help brands transition to a mobile-first index when evaluating sites.
Patel explains what mobile indexing is, how to get started on transitioning your site to a mobile-first experience, and how to test your user experience on mobile devices. This guide will take you step by step through the process of leveraging mobile-first indexing to help your site continue to succeed.
14. Grow.co Newsletter
The company Grow.co has one of the best mobile marketing resources and newsletters online. Their weekly newsletter offers insights from top mobile app leaders in the industry.
They cover tips and tricks on everything from creating a successful mobile campaign and the best ways to track metrics to social media algorithm updates and how to accelerate a startup company’s growth.
15. Mobile-First Indexing Best Practices Guide
The Mobile-First Indexing Best Practices guide was designed by Google to explain their ranking process and how they evaluate sites while indexing. It offers technical SEO advice, explains best practices, and gives warnings on how traffic might be lost if your site isn’t optimized correctly.
This guide is important for any brand transitioning their site to a mobile-first experience. It also answers questions on solving the most common errors while updating your site.
16. Facebook Ads Guide
The Facebook Ads Guide is an essential resource if you’re trying to promote your brand using one of their various platforms. This guide goes over the technical and design requirements for image ads, video ads, carousel ads, and collection ads.
After reading this guide, you’ll understand image formats for each platform, tips for getting your ad noticed, and the best ways to tell a story that portrays your brand.
17. AppTamin Blog
AppTamin is an agency that specializes in in-app video advertisements, game trailers, and mobile video marketing. You can expect to get weekly social media updates, forecasts surrounding the video advertising community, and the latest mobile video trends.
If you’re looking to take your brand’s marketing strategy to the next level with mobile video ads then AppTamin’s blog is a great place to start.
18. Mobile Marketing Watch
Mobile Marketing Watch is a blog owned and operated by mobileStorm, a communications company in Los Angeles. It’s updated regularly and features news, updates, and resources that cover the mobile marketing industry, development, and strategy.
19. How to Launch a Mobile App in 2021 by HubSpot
HubSpot’s blog post “How to Launch a Mobile App in 2021” explains how to conduct a successful app launch and how to ensure long-term app success. It breaks down the process into 13 steps to make it digestible and easy to understand.
20. The 5 Biggest Mistakes in Mobile App Marketing by Neil Patel
Another useful resource from Patel is his article on mistakes to avoid in mobile app marketing. The post goes over common mishaps that happen while promoting your brand on apps and gives practical solutions to avoid them. This a great place to start if you’re in the planning stages of creating your mobile app marketing strategy.
21. Tune’s Blog
Tune’s partner marketing platform focuses on fostering healthy relationships with business partners and marketing professionals. Their blog focuses on affiliate marketing and mobile advertising.
Their blog covers partner marketing news, affiliate marketing case studies, and partner spotlights. This blog is a great mobile marketing resource for any professional trying to optimize their affiliate marketing strategy.
22. 20 Things Every iOS And Mobile Dev Should Consider in Their App Promotion Strategy by Kate Matsudaira
In this article, Kate Matsudaira breaks down everything you need to know when creating an app promotion strategy. These tips are meant to help you increase your engagement and keep users interested. Follow Matsudaira’s tips throughout the process of creating your iOS app so you don’t take any missteps throughout the process.
Why Are These Resources Beneficial?
These resources can assist you with everything from social media campaigns and app development to mobile marketing strategy and increasing customer engagement.
Check out these resources to map out your mobile marketing plan from start to finish and to help you learn to avoid mistakes even seasoned professionals have been guilty of.
CleverTap is the perfect resource if you’re looking to step up your mobile promotion game and create a dynamic mobile experience to ensure long-term success.