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France bans English gaming terms to preserve their language
App Promotion Strategy

France bans English gaming terms to preserve their language

June 27, 2022 Erika Holland

Earlier this week, French authorities officers adjusted the foundations surrounding the usage of English gaming phrases as a part of its ongoing effort to protect the French […]

Tinder now lets you run background checks on your sketchy matches
App Promotion Strategy

Tinder now lets you run background checks on your sketchy matches

April 5, 2022April 1, 2022 Erika Holland

If you’re an lively consumer of relationship apps like Tinder, you recognize that matches generally is a blended bag. Now, Tinder is including the power for […]

How Today’s Digital Health Solutions Are Solving The Biggest Problems in Healthcare
App Promotion Strategy

How Today’s Digital Health Solutions Are Solving The Biggest Problems in Healthcare

December 9, 2021December 23, 2021 Erika Holland

Innovation in digital know-how is reworking our lives in some ways. Past digital work and faculty, this innovation can be enhancing numerous industries like gaming, […]

Insights into American Gamers: Favorite Franchises, Motivation
App Promotion Strategy

Insights into American Gamers: Favorite Franchises, Motivation

November 8, 2021November 9, 2021 Marcion Zhang

The United States is one of the largest gaming markets in the world. Last year, there were 190 million gamers in the United States, and […]

How to successfully use behavioral segmentation
App Promotion Strategy

How to successfully use behavioral segmentation

October 29, 2021October 30, 2021 Marcion Zhang

We are the creators of habits-we all have our own behaviors and routines, influenced by our background and emotions. It is for this reason that […]

How to do Organic and Paid App Marketing at the same time
App Promotion Strategy

How to do Organic and Paid App Marketing at the same time

October 28, 2021October 28, 2021 Marcion Zhang

You have an application, you have spent months or even years developing and creating it, and you are ready to launch it. Then there is […]

How to Guide AI with Human Intervention
App Promotion Strategy

How to Guide AI with Human Intervention

October 27, 2021October 28, 2021 Marcion Zhang

Artificial intelligence (AI) is a powerful tool that can help companies in all industries make better strategic decisions. However, as the capabilities of artificial intelligence […]

How to Maintain a Healthy Team with 5 Employee Satisfaction KPIs
App Promotion Strategy

How to Maintain a Healthy Team with 5 Employee Satisfaction KPIs

October 26, 2021October 26, 2021 Marcion Zhang

Highly engaged and satisfied employees produce better results for the company, contribute to a positive work culture, and stick to it for a long time. […]

How to Analyze Ad Strategy for Hyper-Casual Games
App Promotion Strategy

How to Analyze Ad Strategy for Hyper-Casual Games

October 25, 2021October 25, 2021 Marcion Zhang

As an inevitable result of technology, our lives have become easier and faster. So, of course we hope to have easy-to-play and free-to-play games with […]

How to optimize On-Metadata on Apple App Store & Google Play Store
App Promotion Strategy

How to optimize On-Metadata on Apple App Store & Google Play Store

October 24, 2021October 22, 2021 Marcion Zhang

In this article, we will discuss ASO on metadata and the differences in optimizing listings in the App Store and Google Play in 2021 to […]

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