App Promotion Strategy

Compare Your App Metadata to Category Benchmark & ASO Trends

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So, you’re publishing your app on the App Retailer or Google Play. Do you have to add a preview video to your app retailer itemizing? Do you have to prioritize portrait screenshots over the panorama? Maybe you’ve been listening to about “in-app occasions” however you’re undecided precisely what they’re or how you can use them?


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To reply these questions, it’s at all times attention-grabbing to have a look at what different apps in your class are doing. We analyze the highest 500 apps in every class on the App Retailer and Google Play to decide the present metadata tendencies. Learn this weblog to be taught extra about our newest characteristic: Metadata Benchmarks (discovered below the Metadata tab).

On the App Retailer, app builders can add as much as 10 screenshots to retailer listings; on Google Play, solely 8 screenshots are allowed. Due to our Metadata Benchmarks characteristic, now you can uncover how apps in every class usually act inside these restraints.

Within the instance under, we have a look at the typical variety of screenshots added for the highest 500 apps within the Video games – Motion class (United States). Regardless of video games on this class solely including 6 screenshots on common, Drive to Evolve provides a most (10) to its itemizing.

In the identical class, we see that 53% of video games use portrait screenshots in comparison with 47% with panorama ones. This portrait-landscape distribution is kind of even in comparison with different classes (for instance, 91% of apps within the Leisure class desire portrait to panorama), and could be defined by the truth that video games have a tendency to point out panorama screenshots to raised depict gameplay with the identical cellphone orientation the sport might be performed.

Listed below are two examples of video games which might be solely playable in panorama or portrait mode. Indignant Birds solely shows panorama screenshots whereas Drive to Evolve employs portrait screenshots to point out customers how gameplay will look. Based mostly on screenshot tendencies on this class, we might then advocate that motion video games prioritize screenshots with the identical orientation as actual gameplay.

Which app classes are launching iOS 15 in-app occasions?

Apple just lately launched in-app occasions with iOS 15. This new characteristic was launched to assist app builders higher attain and interact retailer guests on the App Retailer.

In Metadata Benchmarks, we present you two KPIs about in-app occasions: the present common variety of in-app occasions per app and the proportion of apps presently operating in-app occasions in your class. For those who’re attempting to resolve whether or not you must launch and promote an in-app occasion on the App Retailer, you must think about whether or not this characteristic is already common amongst prime apps in your class.

Taking an instance from the Leisure class in the USA. 4% of the highest 500 apps are presently operating in-app occasions. On common, these apps launch 2 in-app occasions directly.

However, 15% of the highest apps within the Video games class are presently selling in-app occasions; regardless of the characteristic being new, the adoption charge on this class is especially excessive. Nevertheless, not like the Leisure class, video games normally solely launch 1 in-app occasion at a time.

By evaluating totally different sport classes, we additionally see that, on common, simulation video games and role-playing video games are likely to launch two in-app occasions directly whereas different sport classes persist with one by one. Relying on the class your app/sport is in, chances are you’ll wish to dedicate efforts to launching (extra) in-app occasions and taking some visibility away out of your opponents.

We additionally recognized that some classes don’t use in-app occasions as a lot as others. Whereas solely 2% of the highest 500 phrase video games have in-app occasions operating, 12% of the highest 500 simulation video games are selling in-app occasions.

Your app will at all times be proven on the shop alongside its icon—and alongside that of your opponents. Once you begin designing your app icon, it is very important think about these of the highest apps in your class. In some classes, particular colour palettes are extra dominant whereas others are extra diversified.

Due to Metadata Benchmarks, now you can view the highest 50 icons in every class and get a fast overview of the primary colours and components used.

As an illustration, icon colour palettes for the Meals & Drink class are very totally different in Germany vs. Japan. To signify common meals supply apps in Germany, the colour inexperienced is used most frequently whereas crimson and white are most well-liked in Japan.

We additionally see that apps in several nations and classes name consideration to various issues of their icons. For instance, apps within the Meals & Drink class in France are likely to put their brand (over the model identify) in icons. Under, we see that 34 out of the highest 50 apps solely present the model brand whereas the others additionally show the app identify.

However, we see that role-playing video games within the US are likely to show pleasant characters of their icons. Within the instance under, we additionally see that solely 3 apps add their app identify to the icon.

Decide the utmost value to cost in your app class

We perceive that it may be onerous to find out the proper app value that’s each attractively reasonably priced for retailer guests with out reducing the perceived high quality of your app. The ultimate metrics we wished to point out you on this weblog are computed relating to the worth of paid apps.

Metadata Benchmarks present you the typical value of the highest paid apps in every class and the best and lowest costs discovered.

Within the instance under, the bar chart exhibits that absolute common costs don’t differ a lot from one class to a different (most distinction of €2). Nevertheless, the worth variations are big. Out of the highest apps within the class, the most costly phrase sport prices €9,99. However, the most costly app within the Way of life class prices €99,99. This clearly exhibits that scales could be very totally different and you must analyze your class benchmarks earlier than making any large pricing choices.

Uncover our different class benchmarks!

We are able to’t wait so that you can discover this characteristic and get a good higher concept of what different apps and video games in your class do to their metadata. This might make it easier to to make necessary choices and even encourage you to strive new issues.