Most app builders and entrepreneurs seek advice from conversion charge (CVR) because the proportion of retailer guests that obtain your app after viewing its web page – as a key ASO metric to watch. With Conversion Charge Benchmark characteristic, you possibly can simply discover out the common conversion charges of apps in any class on the App Retailer and/or on Google Play.
Table of Content
- App Conversion Rate
- android buy reviews
- guaranteed app store ranking
- android and ios ratings and reviews
For the App Retailer, you must also contemplate your set up charge, that’s the proportion of retailer guests who obtain your app after seeing it elsewhere within the retailer. In contrast to on Google Play, guests on the App Retailer can obtain apps immediately from search or browse outcomes. In consequence, the set up charge demonstrates how nicely your app stands out in search and browse outcomes.
In 2022, We discovered that the common conversion charge throughout classes within the US was 31% on the App Retailer and 33% on Google Play. The common set up charge throughout all classes on the App Retailer was 4%.
Conversion charges and set up charges fluctuate extensively between the totally different classes. On this weblog, we offer the conversion charges and set up charges (iOS solely) of every main app class on the US App Retailer and Google Play Retailer. These insights are priceless in serving to you select probably the most related class that has the utmost potential to drive downloads to your app.
Conversion charge metrics on the App Retailer and Google Play
There are two metrics you must contemplate when analyzing your app retailer conversion charge:
- Conversion Charge (App Unit/Web page Views): The proportion of customers who obtain your app after viewing its web page. This metric is used throughout the ASO group when referring to app retailer conversion charges. It may give you an thought of how nicely your app web page convinces customers to obtain your app.
- Set up Charge (App Unit/Impressions): The proportion of customers who obtain your app immediately from the app retailer search or browse outcomes, with out clicking by way of to your app web page. The set up charge tells you ways nicely your app stands out within the app retailer search/browse outcomes.
Find out how to discover app retailer conversion charge benchmarks
Because of our Conversion Charge Benchmarks characteristic, we will give you the common conversion charges per retailer, class, nation, and channel.
Common app conversion charge on the App Retailer
In 2022, the common conversion charge within the US App Retailer was 31%. Nonetheless, this determine fluctuated vastly between classes and will due to this fact be dealt with with warning. As an example, the very best common conversion charge was noticed within the Climate class, with a mean CVR of 86%. However, we noticed the bottom common conversion charge within the Video games (Card) class, with a mean CVR of two.9%.
| Class | Common Conversion Charge (US App Retailer) |
|---|---|
| Climate | 86% |
| Video games – Trivia | 79.9% |
| Books | 74.2% |
| Picture & Video | 65.9% |
| Utilities | 61% |
| Navigation | 58.2% |
| Productiveness | 57.3% |
| Video games – Music | 55.8% |
| Reference | 52.6% |
| Procuring | 49.5% |
| Well being & Health | 43.1% |
| Journey | 42.2% |
| Enterprise | 39.4% |
| Life-style | 37% |
| Magazines & Newspapers | 34.1% |
| Information | 31.3% |
| Meals & Drink | 31.2% |
| Social Networking | 30.1% |
| Music | 29% |
| Video games – Racing | 27.7% |
| Schooling | 24.4% |
| Medical | 23.4% |
| Sports activities | 20.1% |
| Finance | 19.6% |
| Video games – Sports activities | 18.6% |
| Video games – Journey | 13.4% |
| Leisure | 12.2% |
| Video games – Simulation | 12% |
| Video games – Informal | 9.6% |
| Video games – Motion | 8.8% |
| Video games – Technique | 8.5% |
| Video games | 8% |
| Video games – Position Taking part in | 6.5% |
| Video games – On line casino | 6.5% |
| Video games – Household | 5.3% |
| Video games – Phrase | 5% |
| Video games – Puzzle | 4.1% |
| Video games – Board | 4.1% |
| Video games – Card | 2.9% |
| AVERAGE | 31% |
Common app conversion charge on Google Play
In 2022, the common conversion charge on the US Google Play was 32.7% and thus greater than the common CVR on the App Retailer (31%). The Journey and Native class had the very best common CVR of 60.2%, whereas the Life-style class had a mean CVR of solely 10.8% on Google Play.
| Class | Common Conversion Charge (US Google Play) |
|---|---|
| Journey and Native | 60.2% |
| Home & House | 52.6% |
| Video games – Music | 51.2% |
| Social | 50.8% |
| Maps & Navigation | 49.4% |
| Books & Reference | 47.8% |
| Enterprise | 43.8% |
| Procuring | 42.3% |
| Schooling | 42.2% |
| Video games – Instructional | 41.8% |
| Auto & Autos | 41.6% |
| Sports activities | 41.4% |
| Transportation | 40.8% |
| Instruments | 40.8% |
| Productiveness | 40.0% |
| Well being & Health | 39.7% |
| Courting | 37.9% |
| Video games – Phrase | 37.5% |
| Communication | 37.1% |
| Climate | 35.7% |
| Pictures | 35.2% |
| Leisure | 35.1% |
| Music & Audio | 34.5% |
| Finance | 33.7% |
| Parenting | 30.8% |
| Medical | 30.4% |
| Video Gamers | 30.3% |
| Video games – Trivia | 29.8% |
| Video games – Racing | 28.7% |
| Video games – Card | 26.7% |
| Video games – Position Taking part in | 26.4% |
| Video games – Board | 25.9% |
| Occasions | 25.4% |
| Video games – Simulation | 25.2% |
| Video games – Sports activities | 25.1% |
| Artwork & Design | 24.1% |
| Personalization | 23.6% |
| Video games – Arcade | 22.4% |
| Video games – Motion | 21.7% |
| Video games – Journey | 21.1% |
| Video games – Informal | 21.0% |
| Video games – On line casino | 20.6% |
| Meals & Drink | 20.1% |
| Video games – Puzzle | 19.9% |
| Information & Magazines | 19.7% |
| Magnificence | 14.5% |
| Video games – Technique | 14.5% |
| Life-style | 10.8% |
| AVERAGE | 32.7% |
Common app set up charge on the App Retailer
In 2022, the common set up charge on the US App Retailer was 4%. On common, 4% of customers downloaded apps after seeing them in App Retailer search or browse outcomes.
The set up charge can fluctuate between classes. From search or browse outcomes, apps within the Reference class transformed retailer guests on the highest charge of 10.3%, whereas apps within the Video games (Board) class had the lowest set up charge of 0.8%.
| Class | Common Set up Charge (US App Retailer) |
|---|---|
| Reference | 10.3% |
| Journey | 8.5% |
| Navigation | 7.9% |
| Life-style | 7.8% |
| Procuring | 7.8% |
| Utilities | 7.4% |
| Productiveness | 7.4% |
| Video games – Trivia | 6.9% |
| Books | 6.7% |
| Meals & Drink | 6.3% |
| Music | 5.4% |
| Well being & Health | 5.2% |
| Picture & Video | 4.8% |
| Information | 4.7% |
| Social Networking | 4.3% |
| Enterprise | 4.2% |
| Video games – Music | 3.9% |
| Video games – On line casino | 3.8% |
| Climate | 3.8% |
| Finance | 3.4% |
| Sports activities | 3.1% |
| Schooling | 2.5% |
| Medical | 2.4% |
| Video games – Informal | 2.4% |
| Video games – Racing | 2.2% |
| Magazines & Newspapers | 2.1% |
| Video games – Sports activities | 2.1% |
| Leisure | 2% |
| Video games – Journey | 1.9% |
| Video games – Card | 1.7% |
| Video games – Puzzle | 1.7% |
| Video games | 1.6% |
| Video games – Motion | 1.6% |
| Video games – Phrase | 1.5% |
| Video games – Simulation | 1.5% |
| Video games – Household | 1.5% |
| Video games – Position Taking part in | 1.3% |
| Video games – Technique | 1.2% |
| Video games – Board | 0.8% |
| AVERAGE | 4.0% |
TLDR
What had been the common conversion charges and set up charges on the App Retailer and Google Play in 2022?
- The common conversion charge (CVR) throughout all classes on the US App Retailer was 31%.
- The common CVR throughout all classes on the US Google Play was 33%.
- The common set up charge throughout all classes on the US App Retailer was 4%.
- Conversion charges and set up charges different vastly between classes.
- On the App Retailer, the Climate class had the very best CVR (86%) and the Video games (Card) class had the bottom (2.9%).
- On Google Play, the Journey and Native class had the very best CVR (60.2%) and the Life-style class had the bottom (10.8%).
- On the App Retailer, the Reference class had the very best set up charge (10.3%) and the Video games (Board) class had the bottom (0.8%).