App Store Insights
Referrals are Fintech’s Most Powerful Marketing Weapon
Referrals have long been a staple of user acquisition. It works because it feeds on one of the most primal urges of human beings: the […]
Author: apppromotion
App Promotion Strategy
Games as a Service: Everything You Need to Know in 2021
It’s fair to say that 2020 changed how we behave — both inside and outside of our homes. Every industry, from travel to retail, has […]
App Store Insights
The New Experience Economy: How Ecommerce Brands Can Thrive in the Future of Retail
The death of retail has been greatly exaggerated. Ecommerce revenues were up more than 30% in 2020, and the past year has rapidly accelerated retail marketing trends that […]
App Promotion Strategy
How to Enlarge App Marketing Resources – 22 Must-Know Mobile Marketing Resources
With the mobile marketing landscape constantly evolving, it can be hard to keep up with the latest trends and forecasts without the right resources. Content […]
App Promotion Strategy
Federal Bank: How to Builds Customer Journeys to a Super App
Super Apps that integrate multiple services, including mobile payments, social media, gaming, and retail into one app are redefining the customer experience. Content How Federal […]
App Promotion Strategy
Hyper-Casual Games: How to Redefine the Future of Mobile Gaming
Hyper-casual games are likely to take the mobile gaming industry by storm. Some would argue that they already have. For anyone in doubt, all you […]
App Promotion Strategy
Churn Rate: How to Define and Calculate Customer Churn
Churn rate is a tough realization for any business. Get ready for some sobering stats: In 2020, the average mobile app lost 89% of its DAUs […]
App Promotion Strategy
Weekly Tech Spotlight: Xiaomi Topples Apple in Global Smartphone Market
Welcome to our new weekly round-up of the latest tech news, where we cover top stories and must-know announcements within the mobile industry. Xiaomi Surpasses […]
App Promotion Strategy
Top mobile fraud insights: How to grow mobile fraud in 2021
Throughout the course of the last 18 months, consumers turned to the mobile world to fulfill their daily needs – meal and grocery delivery, entertainment, […]
App Promotion Strategy
How to Improve Mobile Advertising: What It Is and 13 Brands Leading the Pack
The traditional advertising landscape has changed dramatically since the emergence of smartphones and social media. Mobile advertising allows brands to experience higher conversion rates, lower […]