App Promotion Strategy

App Icon: Designing Android App Icon for Google Play

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On Google Play there are millions of apps, which implies your app has to face out in order folks obtain it. In a analysis made by the designers Kai-Chun Hou and Chun-Heng Ho, they discovered that 90% of the viewers paid consideration to the attractiveness of the app retailer icon, that’s, most customers most popular properly designed app icons.


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Along with that, the icon is the very first thing a possible consumer will see about your app. So, make certain everybody is aware of instantly that your app is what they’re trying to find.

Why Your Google Play Store App Icon is Necessary

An app icon ought to make your app stand out within the search outcomes. It may be colourful, however not too colourful. Be certain, that it’s not visually polluted, in any other case, the potential consumer gained’t take note of it. Keep in mind that many apps comply with the identical colour sample. Then depart the consolation zone to face out!

When speaking about Google Play Store App Icon, we transcend the search rank. On common, an individual has 30 apps put in on their telephone, so your app has to stand out to recollect the consumer to open it. Keep in mind that a excessive uninstall price negatively impacts your rank ON Google Play.

If we analyze intently, normally apps of transportation undertake the localization icon or the kind of car they offer assist to. Typically it’s tough to flee from the abnormal, however you are able to do this by selecting totally different colours, and in addition the font. You have to by no means escape an excessive amount of because the consumer has to grasp the aim of your app.

Design Necessities for Google Play:

  • Dimension: 512px x 512px.
  • Format: 32-bit PNG.
  • Colour area: sRGB.
  • Max file measurement: 1024KB.
  • Form: Full sq. (Google Play dynamically handles masking. Radius might be equal to twenty% of icon measurement.)
  • Shadow: None (Google Play dynamically handles shadows)