App Promotion Strategy

65% of app marketers looking for new ways of audience targeting

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Nearly two-thirds (65%) of app builders are searching for new methods to focus on customers with out IDFA, cookies or knowledge privateness points. 


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That’s in response to analysis from promoting tech firm Bango which surveyed greater than 300 app builders and entrepreneurs on the altering panorama of app consumer acquisition. 

Over half (59%) of entrepreneurs agree that it’s by no means been harder to accumulate paying app customers whereas 61% are having to rethink their consumer acquisition plans as a result of privateness laws.

Round 30% are very involved concerning the difficulty and 61% of builders have misplaced sleep over the so-called app-ocalypse.

61% of builders and entrepreneurs contemplate buy behaviour focusing on an efficient consumer acquisition technique. This attracts on buy knowledge from tens of millions of transactions and permits app entrepreneurs to succeed in customers via focused advertisements for related merchandise.

“App advertising and marketing is in a state of flux. Customers need extra management over their privateness selections and fewer mass knowledge assortment by manufacturers. On the similar time, they nonetheless wish to learn about new apps and video games. For app publishers this poses an actual problem. How do you purchase new excessive worth customers with out clear knowledge on the best way to discover them?” stated Brett Orlanski, SVP Bango Audiences.

The reply is to focus much less on who individuals are, and extra on what they purchase. The place there’s a excessive buy intent, customers are comfortable for manufacturers to point out them advertisements, they simply don’t need them amassing pointless details about them, particularly private profiling. For each income technology and new consumer acquisition, related focusing on doesn’t must be primarily based on invasive private data, it’s merely sufficient to know what customers are available in the market to obtain and purchase.”

Lookalike audiences (59%), demographics (58%), psychographics (57%), first-party buy behaviour focusing on (56%) and third-party knowledge (54%) are additionally fashionable methods.