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Month: November 2021

ASO App Store Category Spotlight: Health and Fitness Apps
App Promotion Strategy

ASO App Store Category Spotlight: Health and Fitness Apps

November 30, 2021 Marcion Zhang

As a new year approaches, the one thing on most people’s minds is Health and Fitness. Between COVID-19 concerns, growing levels of obesity and depression, […]

The pillars of Middle of Funnel Marketing: what you need to know
App Promotion Strategy

The pillars of Middle of Funnel Marketing: what you need to know

November 29, 2021 Marcion Zhang

Middle of funnel marketing has pillars? Who knew? Well, we call them “pillars” but another term could be checkpoints. Basically, what’s important to consider when […]

Use Of Mixed Reality In Operating Modern Surgery
App Promotion Strategy

Use Of Mixed Reality In Operating Modern Surgery

November 28, 2021November 28, 2021 Marcion Zhang

Mixed Reality (MR) is empowering health science experts to reimagine and renovate the healthcare industry by accelerating the process of diagnoses, making the care-time more […]

How to Run Responsive Display Ad Campaigns
App Promotion Strategy

How to Run Responsive Display Ad Campaigns

November 27, 2021November 26, 2021 Marcion Zhang

Getting your products or services in front of the right audience is becoming increasingly more challenging. This is because most businesses are going digital, increasing their reach […]

How to upload your localized assets on the App Store
App Promotion Strategy

How to upload your localized assets on the App Store

November 26, 2021November 25, 2021 Marcion Zhang

Localization is a key element of ASO. But now that you’ve prepared all your localized assets, where should you go from there? We’re here to help […]

How to run a marketing audit with just a spreadsheet
App Promotion Strategy

How to run a marketing audit with just a spreadsheet

November 25, 2021 Marcion Zhang

Ah, another year is coming to a close. Wait, another year is coming to a close?! Table of Contents marketing audit buy app downloads android […]

Changing the Game: A New Era in Women’s Sports
App Promotion Strategy

Changing the Game: A New Era in Women’s Sports

November 24, 2021November 23, 2021 Marcion Zhang

From media coverage to exercise science and startup funding, women’s sports have long been overlooked. Table of Contents Women’s Sports guaranteed android ranking aso world […]

Startup Q&A: Evernow Founder and CEO Dr. Alicia Jackson
App Promotion Strategy

Startup Q&A: Evernow Founder and CEO Dr. Alicia Jackson

November 23, 2021 Marcion Zhang

Startup Q&A is an interview series showcasing early-stage health, fitness, and wellness companies. Table of Contents Startup Q&A keyword install android buy app reviews installs […]

Copper Banking Drive Quality App Users at Scale
App Promotion Strategy

Copper Banking Drive Quality App Users at Scale

November 22, 2021 Marcion Zhang

Performance-based mobile app marketing is at the heart of all we do. That may seem like some intangible term. What it means is that AdAction commits to […]

Leveraging App Store Optimization (ASO) for User Acquisition
App Promotion Strategy

Leveraging App Store Optimization (ASO) for User Acquisition

November 21, 2021November 17, 2021 Marcion Zhang

Most developers create mobile apps with the aim of driving as many downloads as possible. As such, the work of an app developer doesn’t end […]

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