App Promotion Strategy

Why Instagram is getting rid of its IGTV app and what you should know about it

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Instagram IGTV, Meta’s ill-fated YouTube competitor, will now not be supported because the firm focuses on conserving all video in the primary app.


Table of Content

It’s true, Instagram is formally eliminating its standalone IGTV app quickly!

The official IGTV for iPhone and Android app will quickly be faraway from Apple’s App Retailer and Google’s Play Retailer.

In discontinuing IGTV, the Meta-owned firm has acknowledged that it needs to funnel all video via the primary Instagram app.

Why is Instagram discontinuing the IGTV app?

IGTV debuted 4 years in the past in 2018 as an app centered on vertical smartphone video. However IGTV has seen its utilization dropping as Instagram’s relentless pushing of reels started to take maintain. In accordance with the announcement made on the Instagram Weblog for Creators, Instagram needs to consolidate all its video efforts underneath the Instagram Video model.

With IGTV getting pulled from Apple’s and Google’s shops, all movies will reside in the primary Instagram app to “make video so simple as doable to find and create.”

As a part of our efforts to make video so simple as doable to find and create, we’ll now not be supporting our standalone app for IGTV. As an alternative, we’ll concentrate on having all video on the primary Instagram app. We imagine this makes it simpler for folks to have all these options and skills in the primary app, and are excited to proceed to simplify and enhance video in the primary Instagram app over the approaching months.

Any movies servers via the primary Instagram app will assist these options:

  • A fullscreen viewer
  • The choice to faucet to mute

“We’re additionally working to create one, constant option to share your movies, bringing collectively creation instruments and providing new methods to find content material,” they mentioned.

iDB’s take: A step in the proper course

These and different adjustments coming sooner or later ought to make watching video on Instagram a extra pleasing expertise than it at the moment is. It positively is smart for Instagram to discontinue standalone video apps equivalent to IGTV and focus all its energies on pushing reels and different native video codecs via the primary app.

What’s occurring with Instagram Reels?

Instagram can also be persevering with to construct out its short-form video platform, dubbed Reels, which is slowly however certainly changing into a really succesful TikTok clone. “Later this yr,” creators will be capable of earn income from advertisements displayed on their reels.

Ideas for creating Instagram video

Instagram shared the following pointers for all creators who publish on the service:

Hold it quick

Our neighborhood loves quick, entertaining movies—creating reels is one of the best ways to do that.

Concentrate on immersive

Optimize your video content material to be seen vertically. This implies utilizing high-resolution, 9×16 vertical movies with no borders, the place the textual content doesn’t cowl nearly all of the display.

Make a very good first impression

Pull the viewer in inside the first few seconds and hold them throughout the video. The primary three seconds are crucial!

Be constant

Create an editorial calendar you’ll be able to follow. You don’t need to publish a video every single day; simply be sure you go at a tempo that works for you. Consistency is vital!

Keep away from visibly recycled content material

We’ve heard that our neighborhood needs to see reels which are uniquely made for Instagram—that is what they discover essentially the most entertaining and galvanizing. Keep away from posting reels which are visibly recycled from different apps (i.e. comprise watermarks).

Think about the fabric

We keep away from recommending reels that concentrate on probably delicate content material, in addition to content material that’s overly promotional or too industrial. You possibly can consult with our Neighborhood Pointers and Suggestions Pointers for extra data.