App Promotion Strategy

What is app indexing and why is it so important?

buy ios reviews

One of the fashionable questions when releasing an app is: “How do I make it in order that the consumer can discover and obtain my app?”. The reply is each easy and complicated: “Your app ought to be listed for related key phrases”. Let’s take a more in-depth take a look at what this implies.


Table of Content

Indexing is the visibility of an app by key phrases on Google Play, the App Retailer, and different app shops. When an utility is listed by a key phrase, it signifies that the consumer can discover it by getting into this key phrase within the search bar of the shop.

Indexing your app and being within the high for related key phrases is what can provide your app a bonus.

  • First, there’s a very giant quantity of visitors. In any case, most customers will seek for the appliance on the app shops.
  • Secondly, customers who entered a sure key phrase within the search bar are as shut as potential to downloading the app – the conversion at this stage will likely be excessive;
  • Third, these customers are comparatively free. It’s clear that you’ve got invested time and money in textual content and visible optimization. However however, you don’t want to pay further for clicks (as, for instance, in promoting).

The way to get indexing?

To ensure that your app to be listed by key phrases, it is advisable to embed the related key phrases within the metadata. Now we have already described the best way how to do that within the article: “ASO guidelines for the App Retailer & Google Play”.

How to decide on key phrases to embed in metadata?

The choice to “provide you with” key phrases shouldn’t be the very best one, you’ll positively miss one thing. Use skilled ASO companies to seek for key phrases. Many inexperienced persons make the next mistake: they use search engine optimization companies as a substitute of ASO ones. However this isn’t appropriate: cellular and internet search are very totally different. Subsequently, use solely ASO companies. Furthermore, many ASO instruments are free: for instance, Key phrase Counsel or Textual content Analyzer in ASOMobile.

How do I examine the indexing of my app or a competitor’s app?

As you may think about, manually checking the indexing is nearly inconceivable. Subsequently, to examine the indexing of your utility out there, use ASO instruments. Probably the greatest instruments to examine indexing is App Key phrases at ASOMobile. Choose the nation you have an interest in and get an entire listing of key phrases within the “Indexing” desk with knowledge on place, key phrase visitors, and so on.

It’s these queries that the shop considers related to your utility – that is the principle indicator by which you’ll be able to consider the standard of your textual content ASO.

The proper image is when your app is listed for all related key phrases.

P.S. Additionally, app indexing is a treasure for key phrase searches. Add your strongest competitor, examine their indexing and add necessary key phrases to your app description.

P.P.S. You probably have an iOS app and also you monetize it with in-app purchases, make sure to observe the indexing of your in-app purchases utilizing the In-App Monitor software in ASOMobile.

The way to monitor the visibility of your utility rapidly?

The place of purposes for key phrases can change day-after-day and even an hour. Subsequently, it can be crucial for us to observe the state of affairs each day. However checking a listing of a whole lot and even hundreds of listed key phrases day-after-day is kind of time consuming. Subsequently, for such a objective, it’s higher to make use of charts, with the assistance of which you’ll be able to rapidly analyze search visibility and take motion in time, if vital.

To do that, we have to go to the ASO Dashboard software in ASOMobile.

Choose a rustic to get 10 search visibility charts. Tables will make it easier to discover out the dynamics of the app visibility out there, observe the variety of listed key phrases, and monitor the development and dynamics of positions. And the diagram “Downloads by key phrases” will make it easier to to seek out out by which key phrases the appliance will get downloads from the search.

Improve the visibility of your app and appeal to extra customers from search.