App Promotion Strategy

TikTok is now testing in-app video games

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TikTok is trying to leverage its platform to convey cellular video games to its a whole lot of hundreds of thousands of customers. It appears to be like like taking up the short-form video medium isn’t sufficient for the corporate because it appears to be like to attraction to cellular players.


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A report from Reuters late final week particulars how the corporate plans to convey video games to TikTok. That is apparently one thing the corporate has been engaged on for some time. Preliminary testing has been out there for customers in Vietnam for a while now.

In fact, this isn’t the primary main media firm to shift into gaming territory lately. Netflix lately launched a bunch of video games for Netflix subscribers, and the corporate plans on increasing its choices sooner or later.

And TikTok appears to be like like will probably be following an analogous technique with video games on its platform. The entire video games which might be added to the platform will doubtless have commercials from the start. That’s how ByteDance, TikTok’s mother or father firm, plans to earn a living with video video games on TikTok.

ByteDance will add its personal video games to TikTok to maximise income. Moreover, the corporate will add video games from different builders, like Zynga, and cut up the income earned from commercials whereas customers are taking part in the video games.

Zynga has really tried its hand at video games on TikTok earlier than. Disco Loco 3D was first revealed again in November 2021.

A spokesperson informed Reuters that TikTok plans to develop its gaming function throughout Southeast Asia quickly. That growth may come as early because the third quarter of this yr, with additional growth coming quickly after.

Video games may very well be an enormous new income supply for TikTok. The platform is already doing nicely on promoting income due to its a whole lot of hundreds of thousands of concurrent customers. But when the platform efficiently provides cellular video games that draw its customers in, the potential for advert income will solely go up.