App Store Insights
Growth Marketing Strategy for Startups: Scale with Mobile Marketing
Startup growth business can feel like a Sisyphean task — pushing a boulder up a hill only to have it roll away from you. You’ve […]
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App Store Insights
Data Integrity: Why It’s Crucial to Understanding User Behavior
In today’s era of personalized marketing, a marketer is lost without rich customer data. But what many marketers forget while pushing millions of data points to […]
App Store Insights
Affiliate marketing – How to take the opportunity to drive your business with trends, insights & tips in 2021
2021 is the year that your business will bloom! After having a challenging last year, people are buying online more than ever, especially for the […]
App Promotion Strategy
Free-to-Play Games Are an $88B Industry: This is How Free Mobile Games Make Bank
2.6 billion people played mobile games in 2021, and mobile games saw 13.3% revenue growth this year. Turns out, a global pandemic can end up […]
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How to analyze an Instagram Influencer: validity, reach, engagement
Here are the three most popular reasons why you might want to analyze Instagram influencers: Selecting the best influencer for promoting your brand. Finding influencers […]
App Promotion Strategy
Expert Advice on Mobile Checkout Flow: How to Mobile Checkout Optimization
There’s been a ton of research on mobile checkout optimization, from formal studies to comprehensive A/B testing. No time to read it all? No worries. We’ve examined everything […]
App Promotion Strategy
Gaming App Install Ads: How to Level Up User Acquisition
If you want people to download and play your mobile game, you’ve got to do more than publish it on the app stores and call […]
App Promotion Strategy
How to achieve Hypergrowth from gohenry & Silicon Valley Bank
To achieve hypergrowth, Fintech brands must use analytics to understand and optimize every stage of the user journey – from acquisition to retention and advocacy. Content To achieve […]
App Store Insights
Referrals are Fintech’s Most Powerful Marketing Weapon
Referrals have long been a staple of user acquisition. It works because it feeds on one of the most primal urges of human beings: the […]
App Promotion Strategy
Games as a Service: Everything You Need to Know in 2021
It’s fair to say that 2020 changed how we behave — both inside and outside of our homes. Every industry, from travel to retail, has […]