App Promotion Strategy

Strongest Apps & Games on the iOS App Store: Top Chart Trends

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We’re all accustomed to the apps and video games that everybody makes use of every day, however for the way lengthy do these fashionable apps keep within the high charts? Are there vital variations throughout nations?


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On this weblog, we take a look at the App Retailer class rankings for six nations (Japan, France, United States, United Kingdom, Brazil, India) and 6 classes (Apps-All, Photograph & Video, Finance, Video games-All, Sport-Informal, Sport-Technique) between January 1st, 2018, and September sixth, 2021. You’re about to seek out out which apps and video games persistently outperformed their rivals!

The preferred apps and video games within the US (by downloads)

Variety of days apps ranked within the high 50 within the classes “All” and “Video games” since 2018 (US, iOS).

In the US, the present high 10 apps have ranked within the high 50 virtually every single day over the previous 4 years. Whereas these apps (Snapchat, Fb, Netflix, Instagram, and many others) all launched between 2008 and 2012, they’re nonetheless among the many most used apps on the shop right now. Evidently Fb could have launched a significant replace in 2019; nevertheless, Fb for cell launched in 2006 and the iPhone app was launched in July 2008.

The highest charts are extra risky within the Video games class. Roblox and Subway Surfers have ranked within the high 50 virtually every single day since their launch in 2011 and 2012 respectively. The opposite video games have spent between 708 and 965 days within the high 50 – subsequently, between 53% and 72% of the whole days over the chosen interval. The best-ranking video games amongst them had been WordscapesMagic Tiles, and Fortnite.

How did the Video games class evolve within the US?

Variety of days apps ranked within the high 50 within the classes “All” and “Video games” since 2019 (US, iOS).

Trying extra exactly on the Video games class within the US, now we have seen some motion all through the years. Solely 4 video games managed to persistently rank within the high 50 for extra days than the competitors: Subway Surfers, Brawl Stars, Homescapes, and Magic Tiles 3. Normally, video games observe a downward pattern within the variety of days they rank within the high 50; nevertheless, Magic Tiles 3: Piano Video games skilled the alternative habits and continued to be positioned among the many most downloaded video games on the finish of 2021.

What had been the preferred video games launched in 2021?

Variety of days video games ranked within the high 50 within the classes “Video games” and “Video games – Technique” in 2021 (US, iOS).

For all video games launched in 2021, we computed the variety of days every spent within the high 50 of their class. Since these values aren’t weighted, video games launched earlier this 12 months have the next likelihood of showing right here in comparison with video games launched later within the 12 months. Nonetheless, some video games launched later within the 12 months nonetheless made it to the highest of the listing, similar to Arrow Fest and Run Wealthy 3D.

Within the Video games Class, 3 gaming studios managed to see 2 video games every within the high charts: Good Job Video games with Paper Fold and Jelly Die, Rollic Video games with Hair Challenger and Arrow Fest, and Voodoo with Run Wealthy 3D and Bounce and acquire. Most of those video games are informal or hyper-casual.

Then again, the video games launched within the Technique class in 2021 had been printed by a variety of various builders. 4 video games that had been launched in March ranked within the high 50 for over 130 days between January and September 2021: League of Legends, Magic: The Gathering, – Conquest, and Warpath.

Do high charts differ throughout nations?

Variety of days video games ranked within the high 25 within the Informal class – break up per nation.

Trying on the Informal class in 6 nations over the previous 12 months, evidently the highest charts had been fairly related general (though there have been some slight variations). In all nations, the three video games that ranked essentially the most typically within the high 25 this 12 months had been Magic Tiles 3: Piano SportSubway Surfers, and Water Type Puzzle. Sweet Crush was additionally among the many top-ranking video games in all nations besides Japan.

The high charts in Japan appeared completely different than the opposite nations: Subway Surfers didn’t rank within the high 25 for over 200 days and their top-ranking video games had been Save all of them – drawing puzzle and Toon Blast. In the meantime, these two video games didn’t carry out as nicely in different markets.

Who’re the largest app and video games publishers on the App Retailer?

Variety of days app publishers ranked within the high 50 (free) – “All” class, iOS.

The writer charts present the variety of days that every app writer ranked within the high 50 in 6 nations in 2021 (Japan, France, United States, United Kingdom, Brazil, and India). We see that Google dominates the highest charts by far within the class “All”. Voodoo, Fb, Amazon, and Uber additionally observe behind.

Variety of days video games publishers ranked within the high 50 (free) – Video games class, iOS, cross-country.

In all nations, Voodoo leads the way in which within the Video games class with many video games that usually rank extremely within the high charts. Within the chart above, we chosen the highest 10 publishers per nation that spent essentially the most days rating within the high 50 in 2021.

Playrix could be very robust in India, France, Brazil, and Japan however doesn’t rank among the many high 10 publishers in the UK or the US. Zynga is a high writer in all the chosen nations besides Japan. Some builders particularly goal the Japanese market and aren’t extremely seen in different nations: Sega CompanyNetEase Video gamesLine CompanyFTY, or Bandai Namco Leisure. General, the UK and the US look fairly related whereas the Japanese market could be very distinguishable from different nations.

Google additionally ranked within the high 50 extra steadily than the competitors with its apps within the Photograph & Video class. Instagram was additionally very talked-about right here, adopted by Lightricks and Adobe.

Variety of days recreation publishers ranked within the high 50 (free) – “Sport – Informal” class, iOS.

Equally to the Video games-All class, Voodoo was the preferred developer within the Sport-Informal class (as had been Lions Studios and Good Job Video games). Nevertheless, not like within the Video games-All class, Playrix,, and Zynga had been absent from the highest 10 within the Sport-Informal class. As an alternative, they had been changed by Playgendary Restricted, King, and Amanotes.