Spotify is testing a brand new characteristic that enables it to promote dwell music tickets on to followers. It has even launched a brand new platform solely for this goal.
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Beforehand, Spotify redirected followers to its ticketing companions like TicketMaster, DICE, and Eventbrite from the place they might buy tickets to dwell gigs.
All which will change fairly quickly, because of the corporate’s new dwell music ticketing platform which was unveiled in the present day, August 10.
Spotify is protecting issues near the chest nonetheless
There may be but no official announcement from Spotify concerning the launch of its ticketing platform. Nonetheless, Chris Messina predicted the characteristic and was fast to level it out as soon as it went dwell.
Whereas replying to questions by TechCrunch, the corporate merely acknowledged that “[…]Tickets.spotify.com is our newest take a look at. We’ve got no additional information to share on future plans right now.”
The location’s slogan reads “Your vacation spot for dwell occasions by creators you’re keen on, ticketed by Spotify” This sufficiently sums up what the positioning is about.
The Spotify Tickets platform presently lists upcoming live shows. Present listings embody artists like Limbeck, Annie Dirusso, and Soiled Honey, with occasions scheduled for as early as September.
The platform consists of the performance to simply accept debit and bank cards and requires customers to have a Spotify account to purchase tickets.
Does Spotify need to substitute Ticketmaster?
It seems as if Spotify is attempting to sing a special tune and get into the ticketing enterprise. The corporate, nonetheless, insists that that is solely a take a look at.
The present association sees Spotify incomes affiliate commissions for ticket gross sales through its companions like Ticketmaster, Eventbrite, See Tickets, AXS, and DICE.
The music streaming large additionally has its eyes set on the audiobooks business, simply as TikTok has its eyes on music streaming.