Considered one of your worst nightmares as an app developer or app proprietor is to see app downloads are dropping. Simply if you suppose higher days are forward, you abruptly noticed your graph happening the hill.
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Your rapid query is, “Why?”
Why would the variety of my downloads go down? What might be the rationale? What ought to I do?
Don’t fear as we acquired you coated.
On this put up, we’ll share with you a number of the likeliest explanation why your app downloads decreased or are lowering. Not solely that, however we may even share with you some efficient options to get your app again to the competitors once more!
Number 1: Google Play & Apple App Store algorithm modifications
We’re finished checking our app, it’s time to examine the app shops.
If you’re certain that it has nothing to do together with your app and metadata, it might be that Google Play Store and Apple App Store made some modifications of their algorithm.
What makes issues additional difficult is that app shops usually don’t announce algorithm updates. That is very true after they do minor modifications. Fortunately, they announce main updates, which may probably have an excellent impression on the app Store and their clients.
Nevertheless, that’s not very comforting if you end up an app developer. You at all times wish to know when updates are made, whether or not they’re minor or main updates.
Regrettably, algorithm updates are among the many commonest causes app downloads may drop. Alternatively, it will also be a purpose on your app downloads to go up. You simply hope that the impact in your app is extra on the optimistic aspect.
Allow us to provide you with an instance of how algorithm modifications would have an effect on your app’s efficiency. In 2011, Apple made a change in how they rank apps of their platform. Earlier than, they consider the variety of downloads that your app is getting. However after the replace, app downloads don’t matter anymore as they now consider the day by day/month-to-month person metrics.
Yet one more latest instance was the antitrust investigations and anti-competitive lawsuits filed in opposition to Apple. The corporate historically favors its personal apps greater than different apps.
So, often, you’ll discover their apps on the highest chart though there are higher apps. This follow has modified after increasingly folks complained. They modified their algorithm to provide rivals an opportunity within the App Store.
Now, these are just a few examples of how algorithm updates may have an effect on your app downloads.
4th answer to stop app downloads from dropping
The perfect factor you are able to do to stop your app downloads from dropping is checking boards and communities to see if different app builders are experiencing the identical dip of their obtain charges.
Since more often than not app shops don’t announce updates, your greatest guess can be to seek the advice of with different app builders. In case you and others are experiencing the identical drawback, then it ought to strengthen your suspicion that an app algorithm replace is likely to be the issue.
Unquestionably, it gained’t damage as nicely to maintain your self abreast with Apple’s or Google’s official bulletins and statements.
You may also attain out to the app shops. Most often, app shops are responsive and are greater than keen to assist.
Number 2: Poor ASO methods
If net serps have Search Engine Optimization (website positioning), app shops have App Store Optimization (ASO).
You probably have been having fun with a large number of downloads for fairly a while, it might be that you’ve been utilizing ASO methods. Whether or not you already know it or not, ASO performs an important position in your app’s success.
What most newbies don’t notice is that ASO isn’t a one-time occasion. It isn’t one thing you set as soon as and also you’re finished for the remainder of your life.
You must carry on doing ASO to maintain the recognition of your app.
If in case you stopped performing efficient ASO methods, then you definately would certainly discover a dwindling obtain fee.
fifth answer to stop app downloads from dropping
The answer is straightforward. You must put your ASO effort again on observe. If ASO acquired you within the primary spot, then ASO is identical factor that can convey you again there.
Issues are consistently altering in app shops. That’s why ASO turns into a vital piece of your app success.
Now, it is a enormous subject. So, make sure you learn our definitive information to app Store optimization. It’s going to stroll you thru the completely different points of ASO, easy methods to carry out it, and what makes a profitable ASO marketing campaign.
Number 3: Arrival of recent rivals
Think about the next statistics from BuildFire:
- The Apple App Storehas an estimated 1.96 million downloadable apps.
- The Google Play Storehas extra apps, although. It has about 2.87 million apps accessible for obtain.
Now, these are enormous numbers. Keep in mind, when Apple App Store was launched in 2005, it has solely about 500 apps. This could provide you with an thought of how app shops have explosively grown through the previous years.
With this in thoughts, it’s not a distant chance that when app downloads are dropping, it might be as a result of arrival of recent rivals.
sixth answer to stop app downloads from dropping
You could preserve your eyes peeled for brand new competing apps particularly inside your area of interest. Regrettably, it is likely to be troublesome to do that with out using an ASO software. Sure, you would possibly be capable of know when a brand new app arrives, however you might not understand how precisely it’s affecting your app’s efficiency.
So, on this case, investing within the best ASO tools ought to aid you crack the code and spy in your rivals.
Carry on bettering
These are simply a number of the attainable causes app downloads are dropping. You possibly can at all times return to this record if you see a sudden and unexplained drop in your obtain charges.
Whereas a lower in your downloads is completely regular at occasions, you simply must know the rationale why. When you already know the trigger, you may higher reply and do the mandatory changes. Having the proper information provides you the proper answer.