App Promotion Strategy

Pricebook App – Take a photo of your invoices and check prices in seconds

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PricebookTM is a chunk of know-how that lets you snap an image of your invoices and uncover which objects have elevated in value and which have decreased in value.


Table of Content

There are quite a few benefits of utilizing this app. A few of them are talked about as follows:

  • Regulate your bills.
  • Immediately determine these stealthy 2% will increase.
  • Scale back revenue margins.
  • Keep a low real value.

Pricebook is a cutting-edge, lean agency co-founded by a Salsarian govt. It’s targeted on resolving research-validated difficulties involving the identification of regularly altering product pricing.

Primarily, it permits corporations to quickly determine “value creeps” in objects which have elevated or decreased in value. Pricebook’s mission is to empower corporations to handle their bills extra successfully, enhance revenue margins, and change into extra savvy consumers.

The problem

The Pricebook group discovered a persistent ache issue for the meals service sector through thorough market analysis – frequent provider product pricing fluctuations. Whereas some organizations spend appreciable time inspecting every bill, others simply don’t have the time and uncover modifications after the very fact. There may be an unmistakable demand for improved value consciousness and buying methods.

The way it operates

Pricebook is an ingenious and user-friendly piece of know-how that permits small firm house owners to reclaim management of their expenditures. They simply snap an image of their payments or ship them utilizing the cell app. Pricebook recognises, extracts, and arranges bill information mechanically, permitting organizations to observe value variations on their purchases.

The outcomes

  • Worth fluctuations and ordering abnormalities could also be recognized rapidly and simply.
  • Since pricing changes are clear, corporations could make educated judgments.
  • Automation of a laborious, error-prone, and guide job

Checking invoices for value will increase was a obligatory however time-consuming, boring, and error-prone course of. Companies are sometimes unaware of profit-cutting value hikes till they’ve time to find and evaluate invoices. They want a extra environment friendly process.

Because of this enter, the group determined to place the unique undertaking (the stock reordering app) on maintain and as an alternative deal with growing a brand new product, Pricebook.

Utilizing information gathered in the course of the proof of idea section of the unique undertaking, the group started conceptualizing one other stand-alone know-how resolution. Their purpose with this product? A straightforward-to-use utility which will automate the tedious strategy of matching after which evaluating line objects on invoices to be able to monitor value modifications for generally purchased commodities.

An concept shaped…by merely photographing an bill, corporations might rapidly observe how the worth of a specific product had modified because the earlier bill. They could detect value creeps in actual time and intervene swiftly to keep away from revenue stress.


The primary analysis and evaluation focused on growing a software program resolution able to extracting information from invoices and organizing it in a fashion that was worthwhile to the corporate.

They then wanted to develop software program that might extract bill data to be able to do like-to-like, unit-to-unit comparisons of commodities. Moreover, they need corporations to have a single repository for all their buy historical past that’s simply accessible from their pocket.

The know-how

A number of ingenious applied sciences had been used, together with the next:

  • Pre-validation and textual content extraction from pictures utilizing laptop imaginative and prescient (OCR)
  • Machine studying is used to exactly categorize and set up information.
  • A fuzzy matching methodology is used to determine related issues for the aim of drawing comparisons between items.
  • Backend that’s scalable and orchestrates the method via APIs

A cross-platform smartphone utility with a novel consumer interface and consumer expertise that permits customers to easily monitor their spending, orders, objects, and pricing in a single place.

Consumer analysis

Dashboard: A single, easily-accessible location for monitoring payments, suppliers, and objects. Companies might monitor their expenditure amongst distributors and rapidly uncover what number of items elevated in value over a sure time interval.

Consumption: With the clicking of a button, now you can examine your present utilization and simply see your cost historical past.

Digital camera: A newly enhanced digicam with the power to {photograph} multi-page payments. Improved reference to Pricebook via a wide range of methods to offer extra assist.

Consumer expertise: Elimination of superfluous animations and simplification of the consumer interface.

Pricebook offers a tremendous probability to collaborate with different Salsarians and set up a inventive, lean agency that may be a real pioneer within the fast-moving shopper items (FMCG) market. Moreover, it displays the Salsa tradition by offering an area for collaborative innovation.