App Promotion Strategy

Is Telegram working on a premium messaging feature?

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Telegram has change into a preferred messaging app over the past couple of years. Now, the platform is seeking to higher monetize its consumer base with new options. Some customers have begun noticing a brand new ‘Premium’ messaging function within the Telegram beta.


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First observed by AndroidPolice, the Telegram Beta channel was up to date with a publish noting the addition of a Premium subscription being examined in model 8.7.2 of the Telegram beta on iOS.

The ‘Premium’ beta options encompass a bunch of various emoji reactions and stickers that can be utilized in dialog on the app.

And naturally, you’ll need to pay for entry to those ‘Premium’ options. It’s unclear if free customers will be capable to see others’ Premium stickers and emojis, however presently, it doesn’t seem like it.

As for pricing and once we may count on this new function, there’s no info. Moreover, it’s additionally unclear if that is all that the ‘Premium’ function will embrace.

Paying an additional payment simply to get entry to some emojis and stickers appears not likely price it. However possibly that’s not the place the advantages finish.

Both manner, Telegram is seeking to money in on its userbase. The corporate added ads to its app final yr, and this new ‘Premium’ service may imply one other money circulation stream.

It is going to be fascinating to see if anybody is prepared to pay for Telegram Premium when and if the function ever launches.