App Promotion Strategy

How to localize app store listings for global users

store ratings and reviews

With cell phone utilization on the rise, extra builders and cell entrepreneurs wish for a world enlargement to seize worldwide profitable audiences. With the present progress price, the cell economic system is ready to skyrocket to an amazing valuation of about $337.8 by 2027.


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Extra rivals enter the area every day and lots of look to globalization to develop. Thus, it’s essential to have an App Store Optimization (ASO) technique in place that helps you not solely adapt to unique surroundings but develop inside it as properly.

Localization Vs. Translation – adapting your organic app advertising and marketing for the world stage

It’s not sufficient to have your app itemizing be utterly translated over to a brand new, native language. Oftentimes, adaptation to a brand new territory requires cell entrepreneurs to go above and past essentially the most evident adjustments that must be made.

Preconceived notions about comparable cultural associations, language nuances, and search behaviors usually maintain cell markets again from gaining traction in international territories. Even nations that share languages, for instance, Austria and Germany have completely different search patterns and cultural influences which will influence a key phrase or inventive technique. Cell advertising and marketing campaigns rely closely on its means to adapt to particular goal audiences.

It’s essential to localize app listings for optimum conversion and visibility on the app shops. This isn’t only a easy translation however includes a deeper understanding of what leaves an influence in your customers overseas. This contains translating over idioms, symbols, intent, and extra.

ASO advertising and marketing for worldwide app enlargement – how does it seem like?

As talked about above, localizing app metadata and creatives is a basic a part of cell advertising and marketing and ASO technique enlargement. Key guidelines keep the identical like Apple design pointers or Google Play key phrases greatest practices. Nevertheless, adaptation is the important thing to altering your app metadata and artistic set.

Constructed-in processes in ASO permit builders to leverage their model identification with their core message for various audiences. Localization is essential to capturing an efficient cell person acquisition technique for campaigns overseas.

Localize app metadata successfully – research variances in search patterns

In ASO particularly, localization practices sometimes happen within the app metadata and artistic units. For metadata, builders and cell entrepreneurs should consider colloquial language, sentence construction, and native search patterns and behaviors. Even a easy change from American English to English English could make a large distinction. Or, much less overtly, examples like utilizing “auto” as an alternative of “automobil” [automobile] in German also can make a distinction.

From a relevance standpoint, understanding what options to focus on in several territories is essential. What might communicate to your viewers in Poland might not communicate to your viewers in the US. For instance, in case you have been the developer of a US-based music streaming app and need to develop into Poland, you’d have to soak up cautious consideration of what music genres, artists and even functionalities your customers favor. ASO know-how like DATACUBE helps you see what customers seek for in your chosen territories.

ASO suggestions for app retailer screenshot design localization

Screenshots are simply as essential in your efforts to internationalize your app successfully. The aim of screenshots and all of your creatives is to transform your customers. The identical rules and greatest practices apply to worldwide screenshot optimization.

As an alternative of considering of them as variants, the picture you’re designing screenshots for the opposite territories as you’ll in your major nation. In some circumstances, international markets might even be extra profitable than your private home base counterparts. For instance, the biggest marketplace for cell video games is Southeast Asia, the place 1 in 3 folks frequently play video games on their telephones.

On a world scale, you compete with a wider viewers. Native app builders most likely perceive attain their markets with a well-known language, so a mere translation gained’t be sufficient. In brief, don’t let your app be a “vacationer” and check out your greatest to mesh in with the designs and parts which might be widespread in that class overseas.

To assist drive your only conversion potential, deal with your screenshot units as tailor-made messages: Spotlight essentially the most related options to that focus on market, guarantee your design parts carry over your meant message, and incorporate an app screenshot template that matches your model.


Our ASO firm has discovered that while you localize app itemizing property, you see the next payoff in downloads, visibility, and recognition overseas. By following these ASO greatest practices, you achieve higher management over your model and your means to compete on a world scale.