App Promotion Strategy

How To Get Your App Featured on the Google Play Store

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App shops have some standards to maintain sure apps featured. Some stay secret, whereas others could be carried out already in your utility for extra visibility. For that reason, on this article, we carry extra about what makes an app stand out in Google Play and what suggestions can assist you. Test it out!


Table of Contents

Why be a featured within the app shops?

Featured apps in app shops are privileged, as they get extra views and, consequently, extra downloads. Plus, standing out may even assist improve in-app income.

Within the case of the Google Play Retailer, one of many fundamental elements in holding an utility excellent is its high quality. That’s the reason it’s important to comply with the Android pointers and adjust to all of the phrases of use.

Gaining visibility is probably not a straightforward process, however it provides good leads to conversion charges for functions. So it’s important to fret about having that place.

What are the important lists for that includes apps of Google Play?

  • Common
  • New
  • Chosen by Google Play Staff

Tricks to acquire extra visibility in Google Play.

Now that you simply perceive the significance of highlighting your app in shops, listed below are some suggestions that may provide help to by this course of:

Analyze different that includes apps

You can begin with the lists. Whenever you start analyzing featured apps, you may obtain them one after the other and analyze them. You possibly can see app metrics on app clarify instruments, take notes, and evaluation UI and UX. Why do they so widespread?

Time to advertise your app efficiently

The promotion of a cell app shouldn’t be underestimated. If you wish to do it proper, you need to outline your target market, use the correct channels to achieve them, and, most significantly, measure every part.


A knowledge-driven strategy and strategic planning will assist you to obtain your objectives with the least period of time and sources. The necessary factor right here is to find what your major advertising channel goes to be like.

As soon as that is clear, in all probability 80% of the downloads will come from there.

It’s advisable to ascertain a roadmap to advertise and handle the expansion of your app efficiently.

Implementing key phrases

As with Google searches, key phrases are of nice significance in rating your utility. The app retailer searches for key phrases within the title, brief description, and prolonged description of the apps.

This enables customers to seek out the functions they’re in search of extra rapidly. Subsequently, it’s vital to pick out carried out phrases very properly. The method used to draw extra installs is App Retailer Optimization ( ASO ), which defines the suitable phrases in your utility.

Including phrases immediately associated to what your utility proposes can go a great distance towards making you stand out in your class.

Analyze your competitors

As soon as an accurate ASO optimization of the app has been obtained, it’s time to consider the carried out key phrases. What’s the OBJECTIVE? Know which of them are affecting the visibility of the appliance and which of them aren’t. On this approach, you may add new key phrases analyzed in competing calls for.


For this, there are completely different analytical instruments for functions.

Because of instruments, it is possible for you to to know the primary key phrases by which the competitors positions or the usage of new key phrases labored of their fundamental textual content fields.

Do not forget that the key phrases labored within the title grow to be extra important for the algorithms of the shops, so you’ll have to distribute at your discretion which of them are an important, periodically checking if visibility is enhancing. In any other case, new ones can be examined.

After you have managed the textual content fields labored by your competing apps, the research of the graphic areas begins. Usually, functions in the identical sector have a tendency to make use of related colours, so doing A / B Take a look at assessments with the completely different model colours to face out within the rankings is an motion that may provide help to enhance the conversion of the app in shops.

Enhance your UI and UX

To attain UX design, we have now to know properly our typical consumer, our goal, establish the wants and motivations of the consumer/shopper, and plan accordingly. Each interface, content material, and interactions are the main target of dialogue for app design. Particularly when enhancing the consumer expertise.


Though it’s normally associated to graphic design, it doesn’t all the time should be synonymous. What the UI does attend to is the design of texts, content material, the consistency of the design, and different sources.

Retention and conversion charges

Different factors to contemplate are the retention fee and the conversion fee. The primary defines the variety of energetic customers within the utility throughout a sure interval. The conversion fee exhibits the quantity of people that downloaded the appliance.

Apps which have higher retention charges can acquire extra visibility in shops as a result of they’re understood to be extra related to customers. Subsequently, it’s important to maintain your viewers loyal to your app.

Within the case of the Play Retailer, Google compares apps with the identical key phrases and locations these with the perfect retention and conversion charges larger.

Combine with Google applied sciences – Vitals Metrics, Firebase, Admob, Google Cloud

For the apps which can be within the Google Play Retailer, it’s important to fret in regards to the Android Vitals metric: a set of indicators that measure the efficiency and stability of the functions.


With it, Google can measure the impression of an app by creating benchmarks in all classes. Subsequently, it’s attainable to check your utility with others, and if it really works properly, place it in larger positions. You should use Android Very important Metrics for analyzing your app efficiency and see in-depth metrics on Firebase. Additionally, you should utilize Firebase for sending push messages, utilizing a cloud database, and extra instruments.

With Admob, you may monetize your app. You should use Google Cloud computing providers for login credentials and extra.

Enhance your scores and critiques

Scores and critiques must also obtain particular consideration to make your app stand out from different apps. It is because consumer opinion counts lots as a classification criterion in shops.

To get good critiques and scores, you need to make the appliance out there with as few errors as attainable. Nevertheless, crashes can happen even after launch, so you need to attempt to calm customers’ spirits when responding to their feedback.

Influencer Advertising

Influencer advertising is an effective way to achieve new audiences and improve model consciousness in your app.

An influencer can have hundreds and even hundreds of thousands of followers or subscribers who’re already eager about and engaged with their content material. Getting them to indicate your app to their huge followers will significantly improve the attention surrounding your app, which in flip ought to have a rise in your app downloads.


The general public who’re influential on social media are likely to have a selected area of interest or class of followers. This lets you place your utility in entrance of social customers who’re prone to wish to obtain the appliance.

For instance, in case your app is expounded to Well being and Health, then it could make good sense to affiliate you with a Health blogger. Listening to in regards to the nice options of your app could be precisely the type of content material their followers predict from them.

With 74% of shoppers turning to social media to make buying choices, discovering the suitable influencer to companion along with your app could be very rewarding.

Replace your app often

Whenever you combine new know-how, characteristic, or clear a bug, you need to replace your app. When updating your app, you may reset your scores and begin with scratch. (You probably have low fee scores) You should use your key phrase on replace notes. This can be useful along with your ASO efforts.


Lastly, one other issue that may be useful is backlinks. In keeping with search engine optimization (Search Engine Optimization or Search Engine Optimization) methods, robust backlinks can significantly enhance your rating on the Play Retailer.

Placing hyperlinks in your app will help when the shop compares two apps. Though the impression just isn’t that nice in comparison with the methods offered above, it’s nonetheless a well timed technique.

And to place your app properly, strive as many methods as attainable that may generate good outcomes. For that reason, funding within the implementation of backlinks is necessary.