App Promotion Strategy

How to Get Users to Leave an App Store Review

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Scores and opinions have a huge affect on whether or not individuals will obtain your app. The extra rankings and opinions that you’ve, the extra interesting your app will seem to potential customers. So it is essential that you simply ask your present customers to depart a evaluate in Google Play or App Store.


Table of Content

Why You Want To Ask Customers to Go away an App Store Evaluate

Having not solely constructive opinions however a ample quantity of them in your app Store itemizing is likely one of the finest methods to get new customers. Individuals scrolling via Google Play or App Store will have a look at an app and use previous customers’ experiences to resolve whether or not or not they’d additionally wish to obtain the app.

As well as, rankings and opinions have an effect on app Store rating. The upper the common star score your app has, the upper it’ll rank. For Google Play particularly, key phrases that customers use to explain your app of their opinions are listed by Google. Google then makes use of these phrases to categorize and rank your app.

That’s why it’s so essential to ask your present customers to depart a evaluate. Often, individuals on polar ends of the opinion spectrum will really feel compelled to say one thing. These are app customers who had a horrible expertise or a particularly nice one. Nevertheless, having rankings and opinions from solely these two sides leaves your common score in a unstable and inaccurate state.

So to get extra passive customers who even have a superb in-app expertise to talk up, it’s essential to immediate them.

Right here’s how.

Asking Customers for Scores and Critiques within the Apple App Store

Apple likes you to make use of Apple merchandise. There are different plug-ins you need to use, however it’s finest follow to implement the instruments that Apple supplies in order for you your app to get into the highest charts or be featured.

Apple supplies its builders with a SKStoreReviewController API. In line with Apple, you need to use this immediate thrice inside a 365 day interval, which lets you achieve significant opinions. It additionally forces you to not trouble your customers an excessive amount of about giving a score or leaving a evaluate. Customers don’t wish to be irritated as a result of pop-ups interrupt their app actions and make the expertise much less seamless.

One other good thing about utilizing this API is that Apple has constructed it so customers can go away a score or evaluate with out ever leaving your app. You by no means wish to encourage actions that make your customers go away the app. After they exit your app, the probability that they’ll come again to interact with it considerably lowers. You additionally threat {that a} consumer looses their progress inside your app in the event that they go away. Then they change into offended and irritated. Optimistic evaluate turns in to a foul on.

iOS customers are used to Apple UX/UI since Apple retains this beautiful tight. A pop-up that’s exterior the design of ordinary Apple merchandise will appear spammy or faux, lowering the authority of your app.

Be certain that your help contact info is clearly displayed or simply discovered. That manner, customers can contact you immediately a few unfavourable expertise, and you’ll repair it earlier than they go away a unfavourable public evaluate.

Asking Customers to Go away Scores and Critiques in Google Play

Google has but to launch uniform in-app pop-up like that of Apple’s for Android builders. Though rumors have been circling in regards to the launch of it this yr, some stay uncertain. In consequence, many Android builders have resorted to plug-ins, that are largely obtainable on GitHub.

Nevertheless, there’s a plus right here. Since Google doesn’t require you to make use of a selected pop-up, you may make yours rather more branded than these in iOS apps. However this additionally means you must do rather more testing. For Android apps, not solely does the timing of the pop-up matter, the design and wording additionally issues. Customers might reply higher to particular colours or a selected copy. Run A/B assessments to determine which variations work the perfect on your app and your customers.

To determine in case your immediate is working effectively, you may observe your app rankings. In App Radar, you may see how your app rankings modified over time. Whenever you see a rise or enchancment within the rankings after you’ve carried out a brand new pop-up, you then know that the immediate is working effectively.

When you discover the reverse is going on, it’s time to make an replace. Create a free account to trace your app Store rankings.

How Usually Ought to You Immediate Customers to Go away a Evaluate?

Customers are participating along with your app as a result of they just like the expertise. Don’t spoil that by all the time bothering them to depart an app Store score or evaluate. Chances are you’ll even push them over the sting, and so they’ll provide you with a 1-star evaluate purely as a result of they bought so many pop-ups asking them to offer a score.

Be conservative with the variety of triggers you will have for the pop-up. As well as, ask in a pleasant and on-brand voice. Which means the pop-up ought to sound prefer it.

Singular motion primarily based triggers will fireplace the pop-up too usually. Purpose for time and occasion primarily based as an alternative. For instance, an individual who has greater than 25 classes in your app has spent sufficient time utilizing it to depart a considerate and useful evaluate.

Asking a consumer to price your app or go away a evaluate too early of their consumer journey is unhealthy kind. They have not had sufficient time to determine in the event that they like your app or not. They might have additionally not found all of the options that your app presents. Give your customers time to get comfy along with your app earlier than asking them for a score or evaluate.

Moreover, if a consumer has responded with no they do not wish to go away a score or evaluate greater than 3 occasions, it is unlikely that they’re going to ever achieve this. You possibly can alter to this response by not completely turning off the ask for a score and evaluate pop-up much less however as an alternative triggering it much less.

Fraudulent Strategies to Acquire Extra App Store Critiques

In no way do you have to use fraudulent strategies to garner extra app Store rankings and opinions. This consists of paying for faux opinions, paying for unfavourable faux opinions in your rivals’ listings, providing incentives akin to reductions on in-app purchases in alternate for a evaluate, or evaluate gating.

Evaluate gating is if you attempt to block customers from leaving unfavourable suggestions and solely domesticate the constructive ones. In follow, this often seems like feeding individuals who say that they had a foul expertise to your web site or a help e-mail and people with good experiences to the app Store.

Any shady actions may land you in a decent spot. It may lead to removing or perhaps a ban from each Google Play and the Apple App Store.

Comply with the rules set by Google Play and App Store for rankings and opinions to make sure that your app and developer accounts are protected from removing.

The Advantages of Replying to App Store Critiques

Asking your customers to depart a evaluate is simply step one. The second is studying via after which replying to their opinions.

To strengthen your app model and improve consumer engagement, it’s essential to reply to each evaluate. That features the nice and the unhealthy ones.

First, sad customers often replace their evaluate to a extra constructive one after you’ve knowledgeable them that the issue they skilled has been solved. Individuals admire excellent customer support.

That goes for apps as a lot because it does a retail buying or restaurant eating expertise. Second, your customers, even the tremendous happy ones, need new options and additional enhancements. Getting function concepts immediately from consumer suggestions is the proper solution to construct a product that they’ll love.

For anybody who isn’t a consumer but however is deciding to obtain your app, your responses have a major impression. It exhibits these browsers that in the event that they use your app, their voice issues too. The sort of communication units you aside out of your rivals.

Additionally, don’t overlook that your replies are as public as consumer opinions. Watch out to not reveal any private info, whether or not that’s the customers’ or yours. Be certain that to allow them to know that you simply admire the time they took to present you suggestions. When vital, give them a further channel of communication. It’s all the time good to present out a help e-mail deal with. Then the subsequent time the consumer comes upon a bug, they will report it to you rather than leaving a unfavourable score and evaluate within the app shops.