App Promotion Strategy

Get Advanced Insights About Your App’s Featurings

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Excellent news – we now have utterly revamped our Featurings part! After conducting a number of suggestions periods, consumer interviews, design iterations, and developments, we are actually comfortable to current our new and improved Browse/Discover device. Our crew loves the outcome; we hope you’ll too!


Table of Content

Obtain an summary of your app’s featurings

Competitors abstract & downloads per featured story

It will possibly rapidly change into difficult to grasp what number of instances you or your rivals had been featured on the app retailer and to decide the impression by way of downloads or views (impressions). That’s why within the Overview part of our Browse/Discover tab, you’ll be capable to entry this info with only a click on!

We counts the variety of featurings every app gained over the chosen date vary, each within the “Immediately” tab and the “Apps” or “Video games” tabs of the App Retailer. The chart on the proper additionally lets you monitor the evolution of your featurings over time.

Right here comes the necessary query: How does getting featured on the App Retailer or Google Play impression my installs? We has you lined! We’ve constructed an algorithm that estimates the installs gained per that includes for all tales that seem within the Immediately tab. You’ll be capable to monitor how these numbers change over time and which rivals obtain installs from Browse site visitors.

Lastly, we offer 2 extra tables on this web page. In a single, you’ll uncover a breakdown per editorial assortment that offers you a extra exact view of the place tales, views, or downloads got here from. For instance, we see beneath that Sweet Crush Saga obtained most of its Browse downloads from the “Our Favorites” assortment within the US, but in addition often appeared in 3 different collections.

The Overview web page highlighted above predominantly focuses on analytics and charts. Curious to grasp extra in regards to the particular tales your app was featured in? Head over to the All Tales web page!

Get insights about every story your app was featured in

On this part, you’ll discover all of the featurings during which your app or your rivals appeared over the chosen date vary. For every one, you’ll be capable to discover out the place you had been featured, for a way lengthy, the key phrases your app was featured on, and what number of downloads you obtained.

These featurings are organized into three classes:

  • Distinctive featurings: Tales during which your app appeared however your rivals didn’t.
  • Shared featurings: Tales during which each you and your rivals appeared.
  • Missed alternatives: Tales during which your rivals appeared however you didn’t.

When you’ve chosen one in all these major filters, you possibly can filter the tales by supply – Immediately, Search, or Apps/Video games – utilizing the bar beneath. Tales that seem in key phrase search outcomes might be included underneath the “Search” filter, however generally additionally underneath “Immediately.”

For instance, you may wish to see tales within the Immediately tab sorted by downloads, Search tales sorted by the variety of key phrases they ranked on, or Video games tales sorted by most up-to-date: All these combos are attainable with us.

While you click on on a narrative, the metrics displayed beneath it’ll replace accordingly. For instance, deciding on the primary story above (“The Fundamentals” assortment for the Well being & Health class) reveals that 17 apps had been featured on this story, 2 of that are Headspace’s rivals. We additionally see that this story was present in key phrase search outcomes, rating for 1,630 key phrases. With the story working for 31 days, We additionally estimates that this that includes was seen 2.35 million instances.

The calendar view slightly below the scorecards reveals you precisely on which days the story was seen on the shop, whereas the desk on the proper incorporates all of the apps included within the story, with their app energy or estimated downloads.

Uncover which key phrases show tales in search outcomes

While you carry out a search on the App Retailer, you might be uncovered to several types of outcomes, together with search adverts, natural outcomes, app collections, subscriptions, and tales. These tales are sometimes older featurings that proceed to run on key phrases though they first appeared within the Immediately tab months in the past.

Tales that seem in key phrase search outcomes might be included underneath the “Search” filter, however generally additionally underneath “Immediately.” For those who scroll down the web page, you’ll see all of the key phrases for which the chosen story ranked for a minimum of someday over the time interval. They’re sorted by quantity by default, however you possibly can simply show the highest key phrases for which the tales seem essentially the most with “Variety of days” or type the key phrases for which the story appeared not too long ago because of “Final date.”

If you wish to see the place during which the story appeared within the search outcomes, take a look on the “Final Story Rank” column, which additionally consists of historic knowledge.

Push key phrases from Browse to your key phrase listing(s)

Discover any attention-grabbing key phrases that you just’d like so as to add to your key phrase listing(s)? Quite than simply copy-pasting these key phrases, merely choose them and use the brand new “Push to key phrase listing” button on the prime proper of the key phrase desk. After deciding on the vacation spot lists, simply click on on “Push.”

Estimate the impression of being featured in a narrative

It may be tough to estimate the share of App Retailer Browse site visitors that may be attributed to a that includes. As soon as once more, we aimed to simplify ASO for our customers by offering a small system to assist measure the impression of featurings.

Within the Influence tab, customers who’ve synced their App Retailer Join accounts might be proven a chart of their App Retailer Browse site visitors by way of downloads, web page views, and impressions. On this chart, you will see vertical traces marking the dates when the primary app was featured in a narrative.

Beneath the charts, the desk supplies an estimation of the variety of downloads, web page views, and impressions gained from every story.

For instance, this app gained an uplift of 98 downloads, 1.5K product web page views, and 17.5K impressions. This will likely not look like a lot however if you happen to have a look at the proportion development, this truly constitutes a rise of 1633% downloads!

How will we attribute site visitors to a that includes?

We take the median every day downloads (or product web page views/impressions, relying on the chosen metric) during the last 30 days after which examine this quantity with the worth on the date of the that includes. If the variation is optimistic, we take into account the uplift to be attributed to the that includes.

In fact, that is simply an estimation. The system is just not but excellent and could possibly be skewed by different extraneous variables that will have an effect on your app’s ‘Browse’ site visitors throughout the identical interval because the that includes.

In order that’s our Browse/Discover part! We hope it’ll provide help to assess your app’s visibility after being featured on the shop, and even provide help to to find new key phrase alternatives to drive extra site visitors.