App Promotion Strategy

Epic Games files its own expert testimony against Apple

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we reported on Apple’s submitting of its personal professional testimony in its authorized battle with Epic Video games. And now it’s Epic’s flip to weigh in.


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As reported at present by 9to5Mac, Epic Video games has sought the opinion of a number of totally different consultants, largely teachers on this regard. In an effort to push ahead with its antitrust case towards Apple, Epic Video games sought the knowledgeable opinion of oldsters who would agree with it. And, after all, there have been loads of consultants on the market that did.

The unique report notes that the main target for a lot of the teachers is the truth that, regardless of Apple’s claims, it may well certainly have a monopoly on entry to apps, iOS apps particularly, although a competing platform (Android) exists. What’s extra, the consultants say that Apple does certainly give its personal competing apps an unfair benefit, and that, in the end, “safety” is only a approach for Apple to argue towards competing apps and digital storefronts.

Dr. David Evans is from the College Faculty London, and he says that whereas it might be technically attainable to modify from one platform to a different, it’s not reasonable for a lot of prospects. That’s as a result of it might imply that, in lots of circumstances, an iOS person who switches to Android, or vice versa, would want to purchase the apps on the brand new platform another time.

iOS and Android customers make sunk value investments in {hardware}, software program, and studying for his or her respective ecosystems. A call to modify OSs is a call to maneuver ecosystems, which means shoppers would lose the worth of those investments and must make new ones. These prices cut back shoppers’ incentive to modify.

Susan Athey, a professor of Economics of Know-how at Stanford, weighed in as properly, pushing again towards Apple’s declare {that a} single app retailer on iOS is paramount to the platform’s safety:

My professional opinion is that iPhone safety is in truth considerably impartial of the evaluation course of and the distribution channel (nonetheless they could be carried out). Thus, my professional opinion is that Apple significantly overstates the safety advantages of its centralized App Retailer mannequin. Apple is justified in caring in regards to the safety of its customers; nonetheless, an iPhone’s safety ensures are predominantly enforced by the iPhone’s working system, not by Apple’s App Retailer and the related evaluation course of.

After which Georgia Institute of Know-how professor Wenke Lee piled on with that concept, saying Apple may signal developer certificates identical to it does on Mac:

I’ve evaluated the iOS safety mannequin primarily based on Apple’s personal said targets and processes for implementing safety on iOS. My evaluation led me to conclude that … the identical safety features Apple seeks to implement on iOS may be achieved with out the necessity for unique distribution. For example, third events may carry out the identical safety screening steps taken throughout App Overview, and Dr. Rubin doesn’t dispute this. Third events can even carry out developer id verification and code signing. Most significantly, all the on-device mechanisms that implement safety on iOS are impartial of the app distribution mannequin.