App Promotion Strategy

App Annie Pulse – instant access to key app market data

app promotion through keyword installs

App Annie has lengthy been often called a dependable supply of fact for app market knowledge. Over 1000 prospects from manufacturers giant and small world wide depend on its knowledge to inform them how the market is trying, how they stack up in opposition to the competitors on issues like downloads and revenues.


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App Annie Pulse is the corporate’s newest innovation, a cell app, out there to all App Annie customers, which places this knowledge at their fingertips, on the transfer, on their telephones, enabling entrepreneurs to react immediately to adjustments out there, whether or not they’re at their desk or not.

“We constructed App Annie Pulse for everybody, however our North Star persona is an government on the go, to allow them to rapidly see what is occurring, after which be capable to ping their workforce to ask them to do extra evaluation on the desktop,” explains Eric MacKinnon, App Annie’s VP of Product.

Insights from knowledge
So what kind of knowledge does App Annie Pulse supply the on-the-go app advertising and marketing exec? There’s rather a lot to select from, however the app makes it simple to chop by means of the wealth of information out there to ship actual insights.

Insights, in actual fact, is the identify of considered one of App Annie Pulse’s key options. It analyses all the information out there within the App Annie dataset and identifies vital adjustments within the obtain and income efficiency of any apps the consumer has chosen to observe, or requested to be alerted about. It then digs deeper into the information, to determine what the almost definitely underlying reason for the change is.

For instance, a competitor app may even see a spike in downloads on a given day. If it’s an app the consumer has requested App Annie Pulse to trace, she or he will probably be alerted to the spike instantly, together with the possible motive for it, similar to a rise in search visibility, or being featured within the app retailer. Even when the consumer has not actively requested App Annie Pulse to trace a given app, it’s going to floor data on apps that it thinks are prone to be related to the consumer, based mostly on their previous actions on the App Annie platform in addition to markets.

A typical alert to a consumer may learn one thing like this: “Downloads elevated 145% day-over-day (4,148 to six,015) after being featured in “Our Favourites” and “Prime Free” within the Apple App Retailer”

Or: “Income elevated 56% ($1,020 to $1,590) following a model replace from 1.6.9 to 1.7.0)

The data is offered in a knowledge feed, identical to a social media information feed, making it simple for the consumer to rapidly scroll by means of the feed and get the data they want.

World Efficiency Rating
One other key function of App Annie Pulse is a World Efficiency Rating for apps. This creates a holistic rating rating with a most rating of 100 for any app the consumer desires to have a look at, based mostly on how good the app performs in 4 areas: Acquisition, Engagement, Monetisation and Sentiment.

“It’s a method of taking a look at all elements of an app’s efficiency and boiling it all the way down to a easy quantity to provide the consumer a fast sense of how huge a deal a brand new app is likely to be,” says MacKinnon.

It is attention-grabbing to notice that the app doesn’t have to attain effectively in all 4 classes to attain a excessive whole rating. The app additionally permits the consumer to drill down into the rating for every of the 4 components, to get a really feel for the place the app is powerful, and the place it’s weak. Customers may also examine Efficiency Scores for competing apps, in an effort to rank their app in opposition to the competitors, or to investigate the race for energy inside particular markets).

If a consumer desires to see how an app ranks based mostly on different standards, they will create their very own configurable metric, based mostly on any 13 metrics from an inventory that features components similar to Downloads, Income, Set up Base, Common Session Length, Common Classes per Person, and Day 1 Retention.

These rankings additionally take account of the kind of app beneath investigation, in a really clever method. For instance, an app displaying an extended Common Session Length would rank extremely for this metric if it was a recreation, the place you’ll need the consumer to remain within the app and maintain taking part in. It will rank poorly, nonetheless, if it was a banking app, during which case an extended Common Session Length would counsel that it’s  not as simple to get issues carried out within the app correctly.

Prime Charts
One other key function of App Annie Pulse is Prime Charts. This enabless the consumer to see, at a look, the highest rating apps in any nation based mostly on various completely different metrics, together with App Retailer Rankings, Downloads, Revenues and Energetic Customers. Customers can select to have a look at these rankings for apps on iOS, Android, or unified throughout each platforms. They’ll additionally drill down into any particular person app’s Efficiency Indicators, as soon as once more utilizing a set of pre-defined metrics of the consumer’s selecting.

“Actually, App Annie Pulse is only one extra option to keep linked to App Annie knowledge,” says MacKinnon. “For positive, detailed, in-depth evaluation is healthier suited to the desktop, however we felt that it was vital to provide executives on the spot entry to insights which are vital to them to allow them to act on them immediately. That’s what App Annie Pulse is all about.”