App Promotion Strategy

3 Ways Game Publishers & Developers Leverage Trends to Find Success

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The video games market strikes rapidly according to players’ shifting tastes. A style or artwork type that was fashionable two years in the past might not be as fashionable in the present day. And what’s sizzling in the present day would possibly make players really feel lukewarm by 2024.


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Due to this fact, retaining on prime of traits—and recognizing new ones earlier than the competitors—is a key problem amongst recreation publishers and builders. Innovation is after all a significant a part of growth, however agile builders and publishers who react rapidly to modifications (and shift their growth assets accordingly) are usually most profitable.

A few of the greatest success tales in gaming recognized fashionable traits, then iterated and capitalized on them rapidly. League of Legends, Fortnite, and Genshin Affect are just some notable examples right here.

Whereas recognizing and understanding traits is useful throughout all levels of a recreation’s lifecycle for publishers and builders, it’s very important throughout the ideation, planning, and idea phases of recreation design. Merely put, understanding traits minimizes threat and maximizes potential.

On this article, we’ll deal with the PC and console markets and present 3 ways knowledge can streamline and simplify the planning and forecasting of your subsequent title. We’ll be taking a look at knowledge for particular markets, platforms, and traits over time.

1. Console, PC, or Each? Prioritizing Platforms Primarily based on the Recognition of Your Recreation’s Subgenre

When launching your subsequent title, understanding gamers on totally different platforms (and the video games they play) is vital for benchmarking your attain together with your audience. It’s additionally obligatory for prioritizing the place to launch your recreation. PlayStation? Xbox? PC? All three? These are important questions.

Taking a look at over 100 subgenres within the our Platform, we found that preferences differ considerably throughout PC, PlayStation, and Xbox. For instance, we checked out our U.S. knowledge for August 2021 throughout these three platforms. We discovered that:

  • Xbox accounts for 50% of participant engagement for Car Simulator video games (5 instances greater than PlayStation!)
  • PC accounts for over 75% of MMORPG engagement, with PlayStation being the second-largest at simply 14%.
  • In the meantime, PlayStation dominates participant counts for Practical Sports activities video games, boasting a participant share of over 60% vs. PC’s 5%

Information like this empowers publishers and builders to deal with the gamers probably to interact with their video games. Nonetheless, that is only the start. The Platform boasts a detailed breakdown of every subgenre, together with its Month-to-month Lively Customers (MAUs) numbers. This knowledge is already serving to prime publishers worldwide to measurement their whole addressable markets and measure KPIs like common playtime and classes, and create benchmarks to check efficiency in opposition to opponents.

The choice to leap into growth for new-generation consoles isn’t straightforward. Fortunately, the Platform additionally contains device-level knowledge for PlayStation 5, PlayStation 4, Xbox One, and Xbox Collection X|S. Evaluating the potential of those platforms has by no means been simpler.

Platforms are very important. However what about totally different international locations, markets, and areas?

2. Understanding Distinctive Participant Preferences Throughout Totally different Markets

Firms searching for to dive deeper into their knowledge sometimes take a look at market- or region-level variations in participant preferences, serving to them perceive video games and genres that resonate with players in numerous areas.

Our Video games Taxonomy covers 27 totally different themes throughout 37 markets. This knowledge helps corporations measurement the full addressable market of gamers who play video games with a particular theme. Taking a look at August’s knowledge, we discovered some noteworthy variations in tastes per market:

  • Up to date Struggle is the highest theme in Germany for gamers throughout PC and PlayStation platforms.
  • In the meantime, the Alien Galaxy theme took the highest spot in Japan for these platforms.
  • If reality, the proportion of Up to date Struggle players in Germany is twice that of Japan.


A few of the world’s greatest video games corporations are already utilizing our market-level knowledge to grasp their place and opponents. However don’t simply take our phrase for it:

“Understanding our participant base and offering scope throughout the gaming market is a constantly complicated endeavor; nonetheless, our platform has vastly assisted with this endeavor”, stated certainly one of our purchasers.

“The insights gained from the Platform have been integral to inside enterprise technique … permitting us to achieve a brand new understanding of its place in opposition to opponents.“

3. Taking Benefit of Trending Recreation Mechanics Over Time

One other useful approach to make use of taxonomy and engagement knowledge is to observe the evolution of various recreation mechanics over time. When analyzing trending recreation mechanics that resonate together with your viewers, it helps to have a look at the typical MAU per title for a mechanic.

Wanting into Western Europe during the last ten months, we noticed two fascinating traits based mostly on common MAUs for the 59 recreation mechanics we observe:

  • The character-collecting mechanic, fashionable in gacha video games like Genshin Affect, has grown its common MAU per title from 70 thousand in Q1 2021 to over 100 thousand in Q2, a rise of fifty%.
  • However, the typical MAU per title for charactercustomization fell by nearly half from 111 thousand in March 2021 to 61 thousand in August 2021.


The following step is to look even deeper into recreation mechanics, together with their whole MAUs, to gauge whether or not their whole market share is rising or reducing. Apart from this, there are such a lot of different methods such knowledge may help.