App Promotion Strategy

What’s App Store Optimization for Video games?

ios app ratings

ASO for video games just isn’t very completely different from common App Store Optimization. Nevertheless, ASO for video games is taken into account to be some of the difficult duties since there are such a lot of new video games arising on a regular basis taking the competitors to an entire new stage.


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Additionally, for the reason that newest replace in iOS, video games are not thought-about apps. The iOS 11 has a brand new menu construction. The tabs “Classes”, “Featured” and “High Charts” are actually changed by “At present”, “Video games” and “Apps”. This impartial “Video games” tab, separates video games from apps. Equally, in Play Store, the menu reads “Video games and Apps” separating video games from different classes of apps.

This poses one other problem for sport builders. Find out how to make their sport stand out within the crowd? Let’s discover out on this article.

What’s App Store Optimization?

App Store Optimization is a technique of optimizing a cellular app’s visibility by bettering it’s rating in any app Store. The upper your app ranks for related searches, the extra traction it will get. Similar to Search Engine Optimization (search engine marketing) is for web sites, ASO is important for cellular apps.

Why ASO is vital in your cellular video games

In accordance with Forrester, 63% of apps are found by means of app Store searches. In the event you take a look at the picture beneath, it’s clear that app Store search is probably the most most popular technique of discovering new apps. Therefore, in case your sport just isn’t optimized for ASO, you’re lacking out on the biggest app discovery channel.

With tens of millions of video games in every app Store competing to rank above each other, a lot of the publishers usually are not investing in App Store Optimization. However, ASO might be your key to success.

ASO focuses on key phrases however it’s far more

Now at any time when somebody mentions the phrase App Store Optimization, the very first thing to pop up in our minds is key phrases. The extra key phrases in your app’s title and outline, the upper its rating.

Nevertheless, ASO is way more than simply stuffing key phrases. It’s about person expertise on the entire. It’s affected by app icon, rankings & opinions and localization to call a couple of. We’ll be discussing these intimately within the subsequent part.