App Promotion Strategy

The Definitive Tips of ASO

google play seo optimization

No doubt: mobile apps are a huge business — so big that a lot of companies from various industries are turning to apps right now to expand their reach and generate more income.


Table of Content

With an estimated 2.8 billion people around the globe who are using smartphones, it is not difficult to see that the app business is expected to continue its massive growth in the following years.

Right now, there’s a reason why you are here reading this article. You are probably thinking of using apps to promote your company, sell your services or products, or simply make apps as your main business.

1. Select the best class

One of many methods app shops systematically set up the apps on their platform is thru the usage of classes. Classes embrace enterprise, books, relationship, occasions, finance, productiveness, well being & Health, life-style, picture and video, procuring, and much more.

Be sure you select the best class. In case you are undecided, take the time to discover essentially the most related class in your app. If you hit the best class, individuals who really want your app’s performance can discover your app extra simply, thereby bettering your conversion fee.

2. Get the best app icon

Phrases are nice, however photos are higher. If you will persuade individuals to obtain and use your app, you’ll want to give them a glimpse of what your app is all about.

That is the place the significance of app icons is available in.

When individuals seek for an app, your app icon is without doubt one of the issues they may see. Thus, you’ll want to have an app icon that has the next attributes:

  • Easy
  • Memorable
  • Intuitive
  • Descriptive

Listed below are some examples of nice app icons. Observe how they exhibit the important attributes you simply learn above.

Deciding on the best app icon for you could be difficult at instances. Therefore, you’ll want to guarantee that your app icon actually works.

However how would you already know?

Use A/B testing.

You’ve gotten the choice to create numerous icon variations and designs. You may then take a look at every of them and see which get essentially the most clicks and engagements.

3. Select app screenshots

A part of App Search Optimization is the conversion of your app web page guests. Keep in mind, it isn’t solely visitors that you’re after in ASO, but additionally to persuade individuals in downloading your app.

Individuals are visible creatures.

In response to analysis, round 50% of app customers base their resolution on what they see in your app Store web page. Thus, you’ll want to seize your viewers’s consideration within the first few seconds from the time they landed in your web page.

Select the best screenshots and place your greatest pictures within the first and second featured slots. Not all are going to swipe by means of your slideshow. So, ensure that the primary two screenshots instantly seize consideration.

Nice screenshots have the next attributes:

  • Highlights your app’s essential options
  • Tells a narrative visually
  • Illustrate your app’s performance

Right here’s a superb instance of high-quality screenshots from Google Play Store

There are just a few technicalities you must bear in mind when utilizing screenshots for Google Play Store optimization. Use dimensions between 320px to 3840 px. Images needs to be in JPEG or PNG format.

For Apple App Store, you’ll be able to solely add 10 photos to function your screenshots. Nevertheless, there could be some difficult specs in relation to the standard and dimension of your photos.

So that you, app publishers must undergo the tedious work of including screenshots of various sizes for various iPhone fashions. For instance, screenshot dimension is completely different for a 6.5-inch gadget in comparison with a 5.5 inch gadget.

Right here’s a desk that will help you get a normal thought of the gadget dimension and their corresponding screenshot dimension and necessities.


4. Use high-quality movies

If screenshots are nice in telling a narrative, how way more would movies be capable of promote your app?

Movies work like charms. In actual fact, apps with featured movies get extra downloads in comparison with apps that don’t have.

Google Play Store and Apple App Store have other ways of utilizing movies. So, let’s focus on them individually.

Google Play Store

As a product of Google, you’ll be able to count on that your movies on Google Play Store could be performed from YouTube.

The promo video is an effective way so that you can showcase the options, feel and appear, and capabilities of your app. A promo video is very useful when you’re endorsing a cell recreation.

Including a promo video to your Google Play Store web page is kind of straightforward. All you’ll want to do is add the YouTube URL of your app within the “Promo video” area. Save your setting and that’s it. You’ll have your promo video stay in your web page.

Listed below are some tricks to bear in mind:

  • Use the video’s YouTube URL and never a YouTube channel URL or YouTube playlist URL.
  • Keep away from utilizing age-restricted video as this may restrict your viewers.
  • Use the most effective video preview thumbnail to elicit curiosity and due to this fact, extra views.
  • Add a transcript in numerous languages to localize your video.
  • Don’t add timecodes in your YouTube URL.
  • Don’t use a shortened hyperlink. Use your video’s full YouTube video as a substitute.
  • It’s worthwhile to disable adverts in your video.
  • The privateness setting of your video needs to be public or not less than, unlisted.
  • Maintain your video quick. Purpose for not exceeding 2 minutes.
  • Your video needs to be in panorama orientation.
  • Your video ought to set the best expectation in your customers. Don’t get too overly promotional as a result of your model identify will in the end undergo whenever you do. Simply showcase the core options of your app and you must get a extra engaged viewers.

One of the best factor about including movies is that views are counted in your YouTube channel. The extra views you get, the upper your rating would enhance on YouTube, which in flip would add extra visitors to your app Store web page.

Apple App Store

On Apple App Store, promo movies are referred to as app previews and you may add as much as three of them. Having a number of app previews is useful when you find yourself making an attempt to advertise your app for numerous languages.

Please word that your app preview can solely be 30 seconds lengthy. Just like the promo movies, app preview ought to give attention to the core content material, options, and expertise of your app.

The app preview on Apple App Store routinely performs. Thus, it’s a should that you just get your main factors all specified by the primary few seconds of your video.

Importing your app preview in your Apple App Store web page is straightforward. Earlier than anything, your app standing needs to be editable. If not, you gained’t be capable of add an app preview.

If you happen to obtained all issues prepared, you’ll be able to merely go to iTunes Join, choose the language and platform model. From there, you’ll be able to merely drag and drop your app previews.